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Hawk Becomes First Platform on the Market to Integrate Skyrise Data into CTV Offering
Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the Connected TV (CTV) element of its cross-channel offering. Hawk is the only fully multi-channel demand-side platform (DSP) to work in [...]
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards & Research Awards!
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX awards Europe and IAB Europe research awards. The annual award competitions showcase the very best of [...]
Merkle Appoints Mark Atkinson as UK Chief Sales Officer
Merkle a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson as UK chief sales officer. Atkinson’s appointment follows a period of further growth at Merkle in the UK and double digital new business [...]
END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US
Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the [...]
IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that [...]
IAS Signal is Enhanced to Include Total Visibility Dashboard
Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]
Anzu Partners With Microsoft to Use the Power of Microsoft Azure to Enhance its Commitment to Clients
Anzu.io, one of the most advanced in-game advertising platforms, today (25th May, 2022) announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game [...]
Teads’ Strategic Partnership with Singapore Media Exchange (SMX) in Singapore
Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]
AlgoriX Maintains High Standards with GeoEdge Partnership
Delivering its promise to set the bar high when it comes to video ad quality standards, global media and technology company AlgoriX partnered with cybersecurity company GeoEdge to help ensure that its marketplace remained clean and fraud-free, ultimately protecting its [...]
Teads Announces Hire of Natalie Bastian as Global Chief Marketing Officer
Teads, the global media platform, announces the appointment of Natalie Bastian to chief marketing officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business. Based in Teads’ New York office, Bastian will be [...]
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