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Adelaide Raises a $7M Seed Round, Led By Human Ventures, To Restructure The Future Of The Attention Economy
Adelaide, the leader in attention-based media quality measurement, announced a USD$7m (£5.5m) round of seed funding led by Human Ventures. This brings the total amount of financing raised to date to $9.5m (£7.5m). Adelaide is trusted by the largest brands in [...]
VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers
VlogBox, a top CTV app development, distribution, and monetisation platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Due to the partnership, VlogBox is now capable of [...]
New IAS Report Uncovers How Misleading Content Impacts Digital Advertising
Integral Ad Science, a global leader in digital media quality, has released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content [...]
Sharethrough Partners with Scope3 to Launch its First Green Media Products
Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the [...]
Good-Loop Raises Almost £4M For Good Causes By Getting People To Watch Ads
Almost 18,000 children from some of the most remote places on the planet vaccinated against measles, 638 families struggling with the rise in living costs fed and thirteen-and-a-half tonnes of rubbish removed from rivers. That’s just some of the impact [...]
Mobile Advertisers Have Their Say On Privacy-First Marketing - New Tenjin Report
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, today (6th June 2022) release the full report of their revelatory research findings about [...]
Pixalate Releases New CTV Ad Supply Chain Trends Report
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has today (3rd June) released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of [...]
Cheetah Digital Transforms Relationship Marketing for Sports Clubs
Cheetah Digital, a cross-channel customer engagement solution has revealed sports clubs are now leveraging innovative zero-party data strategies to connect with fans in new and innovative ways. Cheetah Digital’s recent report for sports teams and associations reveals 55% of fans will [...]
Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.
Samsung Electronics Benelux B.V., in partnership with Xandr and Lucidity, today (1st June 2022) announced the results of a pilot campaign initiative, Samsung Private Marketplace, a new advanced Supply Path Optimisation (SPO) strategy for programmatic advertising. To deliver the campaign, Samsung [...]
Havas Media Group Partners with Lumen Research to Measure & Optimise Attention at Global Scale
Havas Media Group announced today (1st June 2022) a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy, and optimise attention. This offering, the first of its kind to be integrated on a global scale, [...]
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