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Articles by ExchangeWire

Teads Appoints New Senior Hires & Promotions
4 years ago News

Teads, the global media platform, announces a series of senior new appointments and promotions across North America as the company scales its business operations and solutions. Jennifer Werner joins the company as VP Southeast to lead Teads’ mid-market sales teams for [...]
Analytics Appointment Measurement
Partenariat Renforcé Entre Outbrain et la Régie Altice Media Ads & Connect
4 years ago News

Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]
DSP Header Bidding Partnership
VIOOH Hires Leading Digital Expert to Drive China Expansion
4 years ago News

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced the hire of Calvin Chan as the new chief executive officer in China. In his new role, Chan will be responsible for scaling and developing VIOOH’s programmatic [...]
Appointment China DOOH Programmatic
Zeotap Expands Board and Leadership Team To Reflect Growth in 2022
4 years ago News

Zeotap, the next-generation Customer Data Platform (CDP), has announced new appointments, with Frank Einecke and Domitille Doat-Le Bigot joining the company’s Board, and Tibor Stefán appointed as SVP sales & customer success. The new appointments will support the company in [...]
Appointment Data Europe
UNBOXED Appoints the7stars to Handle UK Media Strategy via the CCS Framework
4 years ago News

UNBOXED: Creativity in the UK, the landmark programme of free events and activities now underway in England, Northern Ireland, Scotland, and Wales, has appointed the7stars to handle its UK media planning following a competitive pitch handled through the Crown Commercial [...]
Agency Campaign Media UK
Index Exchange Acquires Machine Learning Company Rivr
4 years ago News

Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [...]
Acquisition Advertiser Exchange
Yahoo Transforms Audience Experiences with Immersive Yahoo Stories Ad
4 years ago News

Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [...]
Advertising Creative Mobile Native
Scibids Appoints Ad Tech Veteran Erich Wasserman to Its Board
4 years ago News

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (8th June 2022) announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner, and corporate development matters. Wasserman [...]
Ad Tech AI Appointment Digital Marketing
Smart AdServer Rebrands as Equativ
4 years ago News

Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [...]
Acquisition Ad Tech CTV DSP Supply Side
Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance
4 years ago News

Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff to the position of director of Adobe alliance EMEA for Merkle with a focus on commercial and go to market [...]
Ad Tech Appointment Customer Experience Strategy