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Articles by ExchangeWire

• ShowHeroes Group and DER SPIEGEL Expand Video Advertising Partnership

  4 years ago News

  

  ShowHeroes Group, a global leader in digital video content, technology and advertising solutions, and DER SPIEGEL are intensifying their long-standing commercial video content partnership on SPIEGEL.de.  As part of the extended cooperation, ShowHeroes Group will take over content exclusivity for video [...]

  AdvertisingCampaignPartnershipVideo

• DoubleVerify Receives ISO 27001 Certification for Security Management

  4 years ago News

  

  DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (October 12th, 2022) announced it has achieved ISO 27001:2013 certification for its information security management system. ISO 27001 is the most widely recognised international standard for information [...]

  AnalyticsDataMeasurementMedia

• The Media Shop Targets Retail Media Expansion with Broadsign OOH Ad Platform

  4 years ago News

  

  Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage.  TMS is leveraging the Broadsign [...]

  Ad TechContextualOOHProgrammatic

• Experian & Yieldmo Team Up to Offer Creative-Enhanced Data Products Boosting Outcomes for Buyers

  4 years ago News

  

  Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions [...]

  CreativeCurationPartnershipProduct Launch

• Salvatore Internullo Nuovo Chief Growth Officier di MINT

  4 years ago News

  MINT, azienda meneghina fondata nel 2014 e oggi tra i principali attori globali del mercato madtech, annuncia l’ingresso nel team di Salvatore Internullo, con il ruolo di chief growth officier. Salvatore Internullo è responsabile della gestione della crescita e dell’attuazione della [...]

  Ad TechAppointmentMartechSustainability

• MINT Announces the Appointment of Salvatore Internullo as its New Chief Growth Officer

  4 years ago News

  MINT, a major global player in the madtech space founded in 2014 and headquartered in Milan, Italy, announces the entry of Salvatore Internullo as its new chief growth officer.  Salvatore Internullo will be accountable for managing the growth and the implementation [...]

  Ad TechAppointmentMartechSustainability

• The Washington Post, Disney, and The Boston Globe Join DanAds-Led Self-Serve Summit

  4 years ago News

  

  Representatives of several leading US publishers – including The Washington Post, Disney, and Boston Globe Media – gathered earlier this week in Chelsea, New York for the world’s first summit dedicated entirely to self-serve advertising. The Self-Serve Summit, arranged and hosted [...]

  Ad TechAdvertisingEvents

• 87% of UK Media Professionals to Retain or Increase Investment in Programmatic DOOH into 2023 - VIOOH

  4 years ago News

  

  Today (11th October), VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets [...]

  DigitalOOHProgrammaticResearch

• Alexander Erlmeier est nommé Chief Revenue Officer d'Outbrain

  4 years ago News

  

  Outbrain Inc., plateforme leader de recommandations, annonce la nomination d'Alexander Erlmeier au poste de chief revenue officer. Après dix ans de carrière chez Outbrain en tant qu'international managing director , on lui confie la responsabilité du développement et de la [...]

  Ad TechAdvertiserAppointmentMedia

• Clinch & Sojern Join Forces to Enhance Travellers’ Path to Purchase

  4 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (October 11th, 2022) announced a new relationship with Sojern, a leading provider of digital marketing solutions for travel, to bring [...]

  Ad ServerOmnichannelPartnershipPersonalisation