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Yieldmo & Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies
Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with [...]
Adelaide & Fitzco Announce Strategic Partnership
Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice. With access to Adelaide’s AU attention metric, Fitzco can help [...]
Les Echos Le Parisien Médias et Permutive Lancent "SONAR" Pour une Publicité 100% First-Party Data
Le Groupe Les Echos - Le Parisien a annoncé aujourd'hui le déploiement d'une nouvelle DMP, en partenariat avec Permutive, afin de mettre en place un écosystème d'activation publicitaire pour accéder à l'ensemble de ses segments first party. Grâce à la [...]
Permutive Brings Publishers Brands & Ad Tech Partners Together to Deliver Responsible Advertising
Permutive today (June 15th, 2022) launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and ad tech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data [...]
Adelaide & Viant Launch Industry-first Solution
Adelaide and Viant Technology Inc. today (June 15th, 2022) announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising. The integration between Adelaide, the leader in attention-based media [...]
Teads Inks Strategic Partnership with InvestingNote
Teads, the global media platform, today (June 15th, 2022) announces a strategic partnership with InvestingNote, one of Southeast Asia’s (SEA) largest, most interactive finance platform. The site allows traders and investors to connect and access stock information on a daily [...]
Azerion & Cavai Deliver Industry First with Conversational In-stream Video
Azerion, the digital entertainment and media platform and Cavai, the leading conversational advertising cloud, announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised [...]
EX.CO Advances European Growth Strategy with Appointment of Marc Thomas as General Manager, EMEA
EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, today (June 15th 2022) announced that Marc Thomas has joined the company as its general manager, EMEA, illustrating EX.CO’s continued investment [...]
Cartology Advances Retail Media Network with Broadsign
Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign announced a new partnership designed to enhance Cartology’s retail media network (RMN). The collaboration makes it easy for Cartology to schedule, manage, [...]
Seedtag Acquiert KMTX pour Renforcer son Offre
June 14th, 2022 Seedtag, ad tech leader de la publicité contextuelle, acquiert 100% des parts de KMTX (ex-Keymantics). En intégrant la société française qui automatise et optimise les campagnes publicitaires grâce à ses modèles d’IA, Seedtag va fournir aux annonceurs [...]
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