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ID5 Launches Product Advisory Group to Support its Growth Strategy
ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification [...]
FirstPartyCapital Enters into Venture Partnership with Globalive
FirstPartyCapital (FPC), an early stage venture firm that specialises in ad tech, martech, and digital media investments, has signed a deal with Globalive, to help expand its footprint in the Japanese market. The Tokyo based firm will advise FPC’s portfolio [...]
Danads Uses Aflorithmic Audio Tech to Enable Brands to Create Ai-Driven Audio Ads
DanAds, the Swedish ad tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already [...]
Equativ choisit OVHcloud comme partenaire cloud européen
Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec l’opérateur OVHcloud pour accompagner la croissance de son activité en Europe. Cette collaboration est facilitée par les valeurs communes des deux entreprises, toutes deux membres des promotions du French [...]
Teads & dentsu Partner with The Kraft Heinz Company in Measuring Attention
Teads, the global media platform, today (October 19th, 2022) announced its partnership with The Kraft Heinz Company (KHC) and dentsu international in developing the Teads Attention Programme. Launched by KHC’s media agency at dentsu, Carat, this ground-breaking new initiative means Teads [...]
DoubleVerify Extends Media Quality Authentication to Netflix
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 18th, 2022) announced a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform. The partnership will leverage DV’s technology and [...]
Seedtag Launches Custom AI Enabling Brands & Agencies to Precisely Target Their Unique Audiences
Seedtag, the leader in contextual advertising in EMEA and LATAM, has today (October 18th, 2022) unveiled Custom AI, a new targeting technology for brands. This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [...]
IAS & TikTok Provide Leading Comprehensive Third-Party Brand Safety Measurement Suite
Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB tech lab’s open measurement software development [...]
Clinch’s Flight Control Puts an End to Nightmares on Ad Street
Clinch’s omnichannel campaign activation platform, Flight Control solves common agency horror stories - highlighted in a new interactive report. A looming recession. Supply-chain disruptions. Proving ROI and justifying ROAS. Customer acquisition. Customer retention. The Great Resignation. The disappearance of IDFA. The [...]
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