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• VeraViews Delivers First Third-Party Developed Ad-Support Plugin for the Brightcove Web Player

  4 years ago News

  

  Verasity, an ad tech company built on the principles of open ledger technology, announced today (11th August) that the VeraViews ad tech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc., the trusted leader [...]

  Ad FraudAd Tech

• Hyperoptic Appoints Croud to Scale Brand Presence

  4 years ago News

  

  UK-based broadband provider, Hyperoptic, has appointed Croud, the award-winning global digital marketing agency, to scale brand presence. Hyperoptic specialise in hyperfast broadband and are uniquely positioned due to their symmetrical offering of upload and download speed (on plans over 150Mbs). Their [...]

  AgencyAppointmentBrandingDigital Marketing

• App 'Spoofing' Could Cost Advertisers $135M (£111.7m) in 2022 - Pixalate

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its July 2022 Connected TV (CTV) Ad Fraud Series update to reveal the 30 most-"spoofed" Roku and Amazon Fire TV apps — [...]

  AppsCTVFraudMobile

• impact.com Announces Appointment of Ning Wang to Board of Directors

  4 years ago News

  

  impact.com, the leading partnership management platform, announced today (August 9th, 2022) the appointment of Ning Wang, a seasoned executive with more than 20 years’ experience leading fast growing technology companies, to its board of directors. Wang is the CEO of [...]

  AppointmentAutomationPartnership

• IBM Reaches & Retargets Segment of 1.4 Million B2B Safari Users With ID5 & MediaMath

  4 years ago News

  

  ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today (August 9th, 2022) announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari and benefit from more competitive CPMs while honouring the users’ [...]

  AddressabilityCampaignRetargeting

• Consumers Expect Brands to Promote Diversity, Sustainability, and Gender Equality During World Cup 2022 - Teads

  4 years ago News

  

  Teads, the global media platform, has revealed new research indicating brands need to show diversity, promote gender equality, and sustainability in their ads during the men’s World Cup 2022 if they are to win the hearts and minds of consumers. The [...]

  BrandsESGTV

• Hivestack Partners with PHD Media for Programmatic Digital Out-Of-Home (DOOH) in South Africa

  4 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has today (August 9th, 2022) announced a partnership with PHD Media, a world-renowned media and marketing communications agency. This partnership enables PHD to capitalise on the unparalleled benefits [...]

  DigitalOOHPartnershipProgrammatic

• Reach Adopts LiveRamp’s Authenticated Traffic Solution to Power People-Based Advertising

  4 years ago News

  

  Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS).  ATS enables the world’s top marketers to buy authenticated [...]

  InventoryPartnershipTransparency

• The Digital Voice Ad Tech PR Agency Grows Team By Eight

  4 years ago News

  

  Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and [...]

  AgencyAppointmentMarketing

• JCDecaux UK Appoints Laurence Saleh to Lead PrDOOH Solutions

  4 years ago News

  

  JCDecaux UK, has recruited Laurence Saleh to the role of programmatic sales lead to support the company’s growing programmatic business in the UK. “I am delighted to welcome Laurence to the JCDecaux UK team at what is an important time in [...]

  AppointmentDOOHProgrammatic