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JCDecaux & Tesco, Powered by dunnhumby, Create the UK’s Largest Retail OOH Digital Display Network
Tesco, dunnhumby, and JCDecaux have today (August 17th, 2022) announced the creation of the UK’s biggest retail-based digital display advertising network – the result of a significant expansion to the Tesco digital screen estate. The SmartScreen network, available through the Tesco [...]
Pixalate Releases July 2022 Supply-Side Platform (SSP) Global Market Share Rankings
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the July 2022 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings [...]
Freestar Named to the Inc. 5000 List of Fastest-Growing Companies in the US for the Fourth Year in a Row
Freestar, the leading monetisation partner for content publishers, e-commerce sites, and app developers, announced that it has earned another spot on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the U.S, for the [...]
Anzu Announces Video Games Veteran Jürgen Goeldner as Strategic Advisor
Anzu.io, the world's most advanced in-game advertising platform, today (August 17th, 2022) announced the appointment of gaming industry veteran Jürgen Goeldner as its newest strategic advisor supporting Anzu’s premium video games growth. Goeldner brings his vast knowledge of the industry to [...]
Picnic Partners with Vyde to Create New Conversational Ad Format for BritBox
Picnic has partnered with privacy-first conversational technology company, Vyde, to add a brand new ad format to their Social Display offering. Inspired by the popular messaging interaction from social apps, the new format was used for the launch of BritBox [...]
Salling Group Scales Omnichannel Loyalty Programme Through the Power of Cheetah Digital
Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative [...]
National World Announces Partnership with DanAds to Develop a Self-Serve Advertising Platform
National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to [...]
VlionMobi Partners with Pixalate to Enhance Fraud Detection
VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising. Alvin Ling, director, customer success at [...]
MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards
MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety. MGID’s contextual intelligence solution allows advertisers to deliver ads [...]
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