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• Channel Factory Reveal 76% of UK Shoppers Say They Will Spend Less This Christmas

  4 years ago News

  

  Channel Factory, the global brand suitability platform for YouTube, today (November 3rd, 2022) unveils its annual Festive Season research* which reveals tough times ahead for retailers, and a different Christmas for many families.  With 76% of consumers in the UK saying [...]

  BrandsCTVResearchYouTube

• Permutive & OpenX Partner to Help Marketers Target Global Audiences Accurately and at Scale Without Third-Party Cookies

  4 years ago News

  

  Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]

  AdvertiserCookielessOmnichannelPartnershipPublisherTargeting

• Mediacom Hong Kong Selects Hivestack to Deliver the First Programmatic DOOH Campaign for Uber Taxi in Hong Kong

  4 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today (November 3rd, 2022) announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, [...]

  AudienceContextualDOOHOmnichannelTargeting

• Hivestack Expands Business in Brazil by Signing New Supply Side Partner (SSP) RZK Digital

  4 years ago News

  

  Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater [...]

  DOOHOmnichannelPartnershipProgrammatic

• Seedtag Increases US Footprint as it Selects Adelaide as Attention Measurement Partner

  4 years ago News

  

  Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality.  Adelaide leverages a machine learning model [...]

  AttentionContextualMeasurementTargeting

• Hivestack expande sus negocios en Brasil sumando un nuevo socio del lado de la oferta (SSP) RZK Digital

  4 years ago News

  

  Hivestack, la compañía de tecnología de publicidad digital exterior (DOOH) líder a nivel mundial, (Noviembre 02, 2022) anunció hoy una asociación con RZK Digital, un operador de red de medios DOOH impulsado por datos que ofrece paneles LED de gran [...]

  DOOHOmnichannelProgrammatic

• IAS Research Reveals Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our [...]

  AdvertisingBrandsEnvironmentalResearch

• Hivestack & Tulip Media Partner for Programmatic Digital Out-of-Home (DOOH) in China

  4 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) partnered with Tulip Media, a leading pioneer and trendsetter for outdoor LED media screens in China.  Through this partnership, local and global brands, agencies, and [...]

  DOOHMediaPartnershipProgrammatic

• Lay’s Achieves a 92.5% VCR with 6-Second Snackable In-Game Video Ads from Anzu & Eskimi

  4 years ago News

  

  One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips [...]

  CampaignIn-GameMobileVideo

• Zefr Launches Brand Safety & Suitability Reporting (BSRP) on YouTube Providing Advertisers with Third-Party Measurement

  4 years ago News

  

  Zefr announced the general availability of its brand safety and suitability reporting product on YouTube for North America, for campaign measurement with full mapping to the Global Alliance of Responsible Media (GARM) framework. As part of YouTube’s BSRP programme, clients [...]

  Brand SafetyMeasurementYouTube