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DISQO Selected to Enhance Adelaide's Attention Metric Enabling More Efficient Advertising Outcomes
Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [...]
Thousands of Kids Learn about Autism & Social Responsibility Thanks To Anzu in Roblox
Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about [...]
ID5's ID Proven to Increase Reach Across All Browser Environments
ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]
IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (June 28th, 2022) released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide [...]
Adsquare Partners with DSP Displayce
June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest [...]
Teads Launches Ambitious Attention Program to Advance Omnichannel Attention Measurement
Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]
Adludio & Realeyes Find Interactive Engagement is the Ultimate Attention Metric
Adludio, a leading AI-driven technology company that delivers premium mobile advertising, today (June 27th, 2022) releases research conducted with Realeyes, an emotion AI platform for measuring human response, into the effectiveness of interactive advertising. Analysing a range of different approaches [...]
DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3
DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]
RTB House Announces its Membership of the GARM Initiative
RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This project-based partnership reinforces RTB House’s commitment to online brand safety in advertising, [...]
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