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White Bullet’s Integration with Silverbullet’s Context Outcomes Engine Now Live
The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live. The cutting-edge solution is now ready to prevent ads being served on pirate websites and apps. Currently, [...]
Japanese Marketers Rank Mobile, Digital Video & Social Media as 2022 Priorities - IAS
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – Japan Edition. Surveying 125 digital media experts across Japan, IAS found that improving mobile experiences, providing quality assurance for social media [...]
New Partnership with Anzu Provides Smart's Advertisers Access to In-Game Ads
Smart, the leading independent ad tech platform, and Anzu, the world's most advanced in-game advertising solution, have announced their partnership and integration. Through this partnership, Anzu will have access to Smart’s complete range of SSP capabilities, and advertisers and demand [...]
TheViewPoint Starts A Full Ad Stack Partnership with Zone·tv
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Zone·tv, a pioneer of personalised pay-TV channels powered by AI, to provide it with refined ad management and optimisation solutions. Zone·tv is at the forefront of the transition [...]
ShowHeroes Group Continues its Global Expansion by Launching in the US and Acquiring smartclip LATAM
ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth by launching in the US and LATAM markets with the smartclip LATAM acquisition. The smartclip LATAM acquisition marks the group's fifth [...]
Advertising Executive Hossein Houssaini Joins AdTonos as Advisor to the Board
AdTonos, which successfully monetises podcasts, audiobooks, gaming, music, and radio streams across Europe, LATAM, and the US, has appointed Hossein Houssaini as the latest advisor to the board, to support strategic in expanding into multiple crucial markets. Hossein is the founder [...]
Sarah Parkes Joins Talon Outdoor in Newly Created Chief Sales and Marketing Officer Role
Talon Outdoor, the leading global independent out-of-home (OOH) specialist agency, has announced that Sarah Parkes has joined in the newly created role of chief sales and marketing officer, with immediate effect. Reporting to Barry Cupples, Talon Group CEO, Sarah will lead [...]
Adform Leaves Competition Behind with New Open Internet Solution, ID Fusion
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has released ID Fusion – an advanced engine built to help marketers future-proof their campaigns in a first-party ID world. The first of its kind to activate [...]
Hivestack Expands Executive Team with New Global Chief Technology Officer
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has announced the hire of former Samsung Ads ad tech veteran, Mina Naguib, as chief technology officer. Reporting directly to the CEO, Andreas Soupliotis, Naguib will be responsible for [...]
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