ExchangeWire PressBox
Articles by ExchangeWire
European Addressable Media Initiative Launches
Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. The members [...]
Holiday Ad Fraud on the Rise: CTV Advertising Threatened as Fraud on Unprotected Programmatic CTV Inventory Reaches Almost 20%
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today (15 December) released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality [...]
Smart AdServer Launches Curation Offering, Enabling Media and Data Activation at Scale
Smart AdServer today (15 December) announced the launch of their curation offering, a platform that delivers greater value in the form of curated deals for the digital advertising supply chain. The curation platform streamlines programmatic advertising within the fragmented ecosystem, [...]
Intelligent Video Solutions (IVS) to Increase Reach as Pandemic Fuels Online Video Consumption
Covid-19 is raising a new generation of digital users. This has fuelled the surge in online services such as the consumption of online media, according to the e-Conomy SEA 2021 report by Google, Temasek and Bain & Company. The report [...]
Ogury and The Trade Desk Partner to Offer Cutting Edge Programmatic Mobile Advertising for Media Buyers
Ogury, a global technology leader in mobile advertising anchored in privacy protection, today (15 December) announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury’s high-performance, privacy-conscious mobile advertising solution directly [...]
Seedtag's contextual AI can be used with Xandr Curate to give Brands a Global Scaleable Cookieless Solution
Seedtag, the leader in contextual advertising in EMEA and LATAM, have announced a collaboration with Xandr, to create a new contextual marketplace. This collaboration will provide advertisers access to Seedtag’s contextual AI solution, LIZ©, via curated, multi-seller deal, available through [...]
TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration. BidSwitch, engineered by IPONWEB (to be acquired by Criteo), [...]
AudioMob Teams Up with Oracle Moat to Provide World's First In-game Audio Ad Verification
Today (14 December), AudioMob, the tech company that develops in-game audio ads announced that they have collaborated with Oracle Moat, part of Oracle Advertising, to provide the world's first in-game audio ad verification. AudioMob allows advertisers to reach diverse audiences while [...]
Cadbury Gives User Control on their Ad Experience with Ogury
Cadbury, in partnership with the media agency Carat, called upon Ogury for their digital video campaign. At the end of 2020, approaching the holiday season, the chocolate brand wanted to drive awareness of Cadbury Heroes League, an eSports tournament in [...]
Popular Tradertalks
Latest Posts
-
The Rise of Proprietary Signal Vendors (PSVs) -
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart -
Mosquito Bites and the Advertising Attribution Itch -
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks -
Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means
Follow ExchangeWire