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Email AdTech Company Passendo Raise €2.3m to Boost Media Publishers’ Ad Revenues
Passendo, the Email AdTech company that boosts email marketers’ revenues, announces to have raised €2.3m (£1.96m) in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital. Traditional Ad servers don’t work in email. [...]
IAS and Mediaocean Partner to Transform Campaign Management
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (9 December) announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and [...]
Ocean Outdoor UK and Admix Join Forces to Take Brands into the Metaverse
Admix, the In-Play company that bridges the gap between brands and the metaverse, today (9 December) announce a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, to send brands into the metaverse. Brands are increasingly [...]
Marc Bignell Joins the7stars as Commercial Director
Today (9 December), the7stars, the UK’s largest independent media agency, have announced the appointment of Marc Bignell as Commercial Director. Reporting to Managing Partner Liam Mullins, Bignell will work alongside the7stars’ Head of Trading David Counsell, and be responsible for [...]
LiveRamp and Lotame Announce Expanded Identity Partnership
As a result of privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss of IP addresses and other device-based identifiers amidst evolving privacy regulation and restrictions at the browser- and device-level, the ad [...]
impact.com Closes 2021 with New Google Pay Integration, USD$150m in Funding, and 51% Increase in Clients YoY
impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today (8 December) announced record growth in 2021. In the last year, impact.com have seen enormous traction with success in new capital [...]
Amplified Intelligence Brings Attention Metrics to the Big Screen with Val Morgan Cinema
Global attention measurement platform Amplified Intelligence today (8 December) announced they're working with cinema ad network Val Morgan on the first independent study to use attention metrics to compare the effectiveness of cinema advertising with other media channels. With audiences flocking [...]
Hivestack & PSI Launch First Programmatic Digital Out of Home (DOOH) Campaign on the Paris Metro
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced a collaboration with Posterscope International with the successful delivery of their first-ever programmatic digital out of home (DOOH) campaign in the heart of Paris, powered [...]
Xandr Standardises Video Content on their Platform
Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised [...]
Picnic Raises £2m Series A Investment to Accelerate Growth and Impact
Picnic, the Social Display Marketplace, has closed its Series A funding round with the announcement of a £2m investment from Guinness Asset Management. Picnic brings the high-quality ad experiences of social media to the open web by delivering intuitively engaging social [...]
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