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Adzerk Raises USD$11m to Fuel Growth of Custom In-House Ad Platforms
Adzerk, whose APIs help clients build custom digital ad platforms, has raised USD$11m (£8.2m) in funding as part of a Series A round. With the new funding, Adzerk is rebranding to “Kevel,” while leaning into the burgeoning market for digital companies [...]
Xandr Strengthens Partnership with Global Media Company Schibsted
Xandr, AT&T’s advanced advertising company and Schibsted, a global digital media house have today announced they are building on their long-term partnership between the global media company and the open technology platform. The latest stage of the relationship will enable [...]
"Deep Tech" Funding Falls in Europe; Second US Judge Rules Against TikTok Ban
In today's ExchangeWire news digest: the latest State of European Tech Report finds that investment in "deep tech" fell by 13% in 2020; a second federal judge rules against the Trump administration's attempt to ban TikTok; and Zenith forecasts ad [...]
AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads
AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s [...]
AdTonos Launches YoursTruly Technology to Deliver Interactive Radio Ads
AdTonos, a leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: YoursTruly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast [...]
Allroll & VlogBox: a Strategic Partnership for OTT/CTV Industry Development
Allroll, a CTV marketing platform, and agency, announced its partnership with VlogBox, a global OTT app development, video content distribution, and monetisation company, in order to create a full-value marketplace for channel owners. This will allow Vlogbox to widen its advertising [...]
District M Strengthens the Creative Potential of Programmatic Campaigns with FLO Creative Builder
FLO, district m’s media buying platform, has gained a brand new feature this month with the addition of the Creative Builder. The tool is intended to be the ideal solution to counter the recurring difficulty faced by individuals and companies [...]
Passendo Launches in the UK Market Amid Record Growth
Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has launched its unique ad server and exchange in the UK market with seasoned publishing data expert Anthony White heading up the team. Despite the worldwide downturn in 2020, following [...]
Captify Launches Unique Publisher Suite within Sense
Captify, the global leader in Search Intelligence, today announced the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform built to enable data partners, media owners and publishers to unlock the true value of [...]
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