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Articles by ExchangeWire

• 24sata and Njuskalo Selects Permutive as its First Data Management Platform

  7 years ago News

  

  Permutive, the publisher-focused DMP, today announces it has been appointed by the largest media company in Croatia, 24sata and Njuskalo – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising. With Permutive’s DMP, [...]

  DMPPublisher

• Gérald Sauvageon (Ex-Google Head of Broadcast/Entertainment) joins Smart AdServer

  7 years ago News

  

  Smart AdServer, an independent adtech platform, has appointed Gérald Sauvageon - previously head of broadcast/entertainment at Google - as senior VP sales video/addressable TV. This appointment comes at a time of accelerating growth for the French ad tech company, whose [...]

  Ad ServerTVVideo

• Robert Webster Joins InfoSum as Director, Strategy Consulting

  7 years ago News

  

  InfoSum today announced that industry veteran, Robert Webster, has joined the company as Director, Strategy Consulting. In this new commercial role, Robert will bring his vast amount of experience to help InfoSum onboard new enterprise clients and solve complex challenges [...]

  DataIdentity

• Caters News Agency Partners with Primis for Content Syndication

  7 years ago News

  

  Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK’s leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This [...]

  AgencyPartnershipVideo

• IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

  7 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend. The 404bot capitalises on [...]

  Ad FraudAds.txt

• First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

  7 years ago News

  

  The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads — compared to traditional digital advertising. In the pilot, in-game advertising platform Anzu and military-grade cybersecurity company CHEQ delivered the first-ever ad-verification [...]

  Ad VerificationGamingViewability

• Peer39 Releases January 2020 Benchmark Report

  7 years ago News

  

  A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind, Peer39 conducted research examining how much news content is brand safe and discovered there is USD$15m of suitable inventory in [...]

  Brand Safety

• Dwise Improves Geotargeting with Digital Element’s Location-Based Technology

  7 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise focuses primarily on programmatic media to help brands engage with [...]

  LocationProgrammatic

• Anzu.io Partners With Forensiq

  7 years ago News

  

  In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) [...]

  Ad FraudGaming

• Broadsign Partners with CAASie by Heurist to Offer Programmatic DOOH in Australia

  7 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]

  AustraliaDOOHDSPSSP