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Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts
Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim [...]
DoubleVerify Launches Semantic Science Division
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used [...]
AdAsia and Wootag Partner to Deliver Interactive Ads to Asia
AdAsia, an advertising technology solutions provider and part of AnyMind Group, has today announced a partnership with video marketing and analytics platform, Wootag, to integrate and deliver Wootag’s interactive video advertising units through the AdAsia Premium Marketplace. This partnership plays to [...]
PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution
Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory [...]
AdPushup Releases New Publisher Dashboard with Redesigned UI, Better Reporting, and More
AdPushup, the full-stack revenue optimisation platform, has released AdPushup 2.0, following almost a year of extensive engineering. The latest iteration has decoupled features from the original layout editor engine following a modular architecture. In addition, multiple changes and improvements have [...]
DoubleVerify Partners with Snapchat to Authenticate Media Quality
DoubleVerify ("DV"), a leading independent platform for digital media measurement software and analytics, today announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Now, brands can authenticate the quality of Snapchat [...]
ADmantX Boosts its Brand Care Offering
ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering. Powered by its Natural Language Processing (NLP) technology, [...]
Bastien Faletto: New Sales Director Southern Europe at 1plusX
The predictive marketing and data management platform 1plusX announces the appointment of Bastien Faletto as Sales Director Southern Europe. Formerly, he was Director of International Markets at nugg.ad – Zalando Marketing Services. Following the announcement, in early 2019, of the [...]
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