Video
ID5's Mathieu Roche on Cross-Domain Reconciliation
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains. In this session, O'Kane and Roche cover: - how brands and publishers currently communicate through DSPs [...]
The MadTech Webcast: Applying Context for Brand Suitability in Programmatic Confirmation
Ciaran O'Kane, CEO at ExchangeWire, is joined by Alexis Faulkner, head of Outcomes UK at Mindshare and Rich Raddon, co-founder and co-CEO at ZEFR, for this episode of the MadTech Webcast. During this session, they discuss: - How contextual technology for video [...]
MiQ's Freddie Turner on the Cookieless Future
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. In this episode they discuss: - The current ecosystem and the four ID types which currently exist: [...]
mediarithmics' Philip Raby on the Evolution of the Marketing Data Stack
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O'Kane, is joined by mediarithmics' UK general manager, Phil Raby, to discuss the evolution of the marketing data stack. In this episode, O'Kane and Raby discuss: – The current types of data stacks, and [...]
Triton Digital's Ben Masse on Audio Measurement
In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital's Benjamin Masse about measurement in the programmatic audio space. During this session, they discuss: – the differences between measurement of streaming and of podcasts; – the challenges posed by audio platforms [...]
The New Marketing Era: Will Marketers Use Multiple ID Solutions?
ExchangeWire CEO, Ciaran O'Kane, is joined by Kathleen Saxton, MediaLink's executive vice president and managing director EMEA, and Ian James, CEO, Silverbullet, to discuss the new marketing era on this MadTech Webcast episode. During this session they discuss: - How does the [...]
Benjamin Masse on Changes in the Audio Programmatic Space
In this special interview, Ciaran O’Kane, ExchangeWire CEO, was joined by Benjamin Masse, marketing development & product strategy, Triton Digital, to discuss recent changes within the audio programmatic landscape. O’Kane and Masse discuss: – How the nature of programmatic buying has changed [...]
The MadTech Webcast: 9 Wild Predictions for 2021
What would you normally be doing at this time of year? In any other year, you'd have started the week in London for ATS and finished it in Cologne at DMEXCO. Since we weren't able to do either (DMEXCO may have gone [...]
Highlights from 10 Years of ATS London
Next week would have marked the annual biggest week in ad tech; kicking off with a trip to the BFI Southbank, for ATS London; a day packed full of insightful content from our industry's greatest, before going by plane, train, [...]
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A Gift from ExchangeWire: The Wires 2020 Blooper Reel
This year, for reasons which remain obvious, ExchangeWire were sadly unable to hold live awards ceremonies for The Wires APAC and The Wires Global. Instead, the team worked with the esteemed judging panels across both awards programmes, as well as all [...]
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