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ATS Singapore 2019: The Path to Transparency
The issues surrounding transparency and the process of digital transformation was discussed at length during this panel session at ATS Singapore 2019. Ciaran O'Kane, CEO, ExchangeWire, was joined by Laura Quigley, managing director, Southeast Asia, Integral Ad Science; Amy Good, [...]
ATS Singapore 2019: Enabling Independent Ad Tech in India
In this panel discussion at ATS Singapore 2019, the focus shifts towards the programmatic and data-driven advertising market in India. Eileen Yu, APAC editor for DTCDaily (an ExchangeWire publication) chairs the discussion on the region, with expert insight from [...]
Kevel's James Avery on Utility Publishers
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews James Avery, founder and CEO, Kevel to discuss utility publishers, and how such firms are set to flourish through 2020. Avery discusses: - The characteristics of utility publishers in comparison to traditional [...]
ATS Singapore 2019: The Future for Data-Driven Channels
The potential for emerging data-driven channels, such as OOH, audio, and in-app, to drive change within the industry was laid bare during this panel discussion at ATS Singapore 2019. ExchangeWire head of content Lindsay Rowntree oversaw proceedings, with input from [...]
ATS Singapore 2019: Resolving the Identity Challenge
The identity challenge of ending reliance on the third-party cookie, and its possible resolutions, were tackled in this panel discussion at ATS Singapore 2019. ExchangeWire CEO Ciaran O'Kane oversaw proceedings with insight from Ravi Shankar, data and technology lead for [...]
ATS Singapore 2019: Advertising in a Privacy-First World
In this debate at ATS Singapore 2019, the need for advertisers and publishers to remain transparent in a privacy-first world, while realising the health of the advertising ecosystem, is discussed. Wendy McEwan, head of marketing, communications & digital, APAC, KnightFrank [...]
ATS Singapore 2019: The Evolution of the Service Layer Model
ExchangeWire CEO Ciaran O'Kane chairs this discussion at ATS Singapore on how the service layer is evolving, along with its relationship with the tech layer. Sonal Patel, president, programmatic services, Asia Pacific, Dentsu Aegis Network; Michel de Rijk, CEO, APAC, [...]
ATS Singapore 2019: How Publisher Ad Monetisation is Changing
In this discussion at ATS Singapore 2019, the shift in publisher ad monetisation from display to video formats was discussed, with ExchangeWire's head of content Lindsay Rowntree chairing Tom Simpson, VP, brand and exchange, APAC, AdColony; Hari Shankar, CEO, Singapore [...]
ATS London 2019: What Does Programmatic Mean for OOH?
In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director [...]
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