Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Whither The Media Plan: Introducing The Panel That Will Discuss The Future Of Media Buying In Europe

  14 years ago News

  

  The media plan is the focal point for our industry. Everyone in the online advertising business looking to secure media spend needs to get on the media plan. But there have been big changes over the past twelve [...]

  Ad NetworkAdvertiserAgencyDACHDisplayDSPEMEAExchangeProgrammaticPublisherTradingVideo

• Those 5 Things In Ad Tech You Missed This Week

  14 years ago News

  

  What The **** Is Going On At Yahoo? If AOL was the circus last week, then Yahoo has provided the fodder for the chattering digiratti classes this week. And what a glorious mess it was. Bartz gets fired by [...]

  DisplayTrading

• Agenda Now Live For ATS London; Only Handful Of Tickets Remaining; And Marketers You Still Go Free!

  14 years ago News

  

  ExchangeWire is looking forward to hosting over four hundred of the industry's best minds on September 20 for Europe's biggest event on data-driven display and media optimisation. This year's conference is probably the most diverse we have put on. [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAgencyAnalyticsattributionDACHDataDisplayDMPDSPEMEAExchangeFacebookM&APerformanceProgrammaticPublisherTargetingTradingVideo

• Eric Ward Discusses Trends In European Ad Tech And Potential M&A Activity In The Local Markets

  14 years ago News

  

  Eric Ward is Director at goetzpartners Corporate Finance, focusing on the digital media and ad tech sectors. Here Ward discusses about trends in the European ad tech sector, and potential M&A activity in the market. What M&A trends are we [...]

  Ad NetworkAd ServerAdvertiserAgencyDACHDisplayEMEAExchangeProgrammaticVideo

• Travis Johnson, Head of Cadreon Australia Discusses The Cadreon Launch

  14 years ago News

  

  Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and [...]

  AgencyDisplayDSPExchangeProgrammaticTrading

• Travis Johnson, Head of Cadreon Australia Discusses The Cadreon Launch

  14 years ago News

  

  Travis Johnson is Head of Cadreon Australia. Here he talks about the launch of the Cadreon online performance platform, the benefits of being DSP agnostic and how data integration and sharing between DSP’s allows them to leverage first and [...]

  Ad NetworkAd ServerAdvertiserAgencyAPACAustraliaCreativeDataDigital MarketingDisplayExchangeIoTMedia SpendMobilePerformanceProgrammaticPublisherSocial MediaTargetingTechnologyTrading DeskTVVideo

• Introducing The Measurement & Attribution Panel, ATS London September 20

  14 years ago News

  

  We are just over a week out form ATS London. The agenda for the full-day event is now live. One of the more intriguing discussions scheduled for the day is the Measurement & Attribution. Attribution is currently [...]

  Ad NetworkAd ServerAgencyAnalyticsattributionDisplayExchangeProgrammaticTrading

• Peter Mycock, Managing Director, Criteo Australia Discusses Criteo’s Australian Expansion & Scalable Personalised Retargeting

  14 years ago News

  

  Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses how Criteo’s personalised retargeting offering is really an expansion of search and how the integration with both Kenshoo and Marin [...]

  DisplayProgrammaticPublisherTargetingTrading

• Peter Mycock, Managing Director, Criteo Australia Discusses Criteo’s Australian Expansion, Scalable Personalised Retargeting & Increasing Publisher’s Yield

  14 years ago News

  

  Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses how Criteo’s personalised retargeting offering is really an expansion of search and how the integration with both Kenshoo and Marin [...]

  Ad ServerAd TechAdvertiserAgencyAnalyticsAPACCreativeDataDigital MarketingDisplayExchangeInventoryM&AMedia SpendMobilePerformanceProgrammaticPublisherSearchSMETargetingVideo

• Jonathan Wolf, Chief Buying Officer, Criteo, Added To Roster Of Speakers At ATS London, September 20

  14 years ago News

  

  Jonathan Wolf, Chief Buying Officer, Criteo has been confirmed to speak at ATS London on Tuesday, September 20. Wolf runs the buy-side for Criteo globally, including media buying, publisher relationships, and the buy-side product roadmap. ATS London is the [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAgencyAnalyticsattributionDACHDataDisplayDMPDSPEMEAExchangeM&AProgrammaticPublisherTargetingTradingVideo