Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Five Stories In Ad Tech You Might Have Missed This Week

  14 years ago News

  

  I wouldn't call this a weekly a round-up - more a finely-tuned aggregated list of ad tech nuggets on a Friday morning. Here are the five stories you should have read this week. 1. Netmining Report Brings You Through The [...]

  Ad NetworkAd VerificationDisplayExchangeProgrammatic

• The Big Zawadzki: MediaMath CEO, Joe Zawadzki, Confirmed To Speak At ATS London On September 20

  14 years ago News

  

  Joe Zawadzki, CEO and Co-Founder of leading enterprise DSP, MediaMath, has been confirmed to speak at ATS London on Tuesday, September 20. Zawadzki is a leading thinker and innovator in the data-driven display space - and his keynote will focus [...]

  DisplayDSPTrading

• Audience Buying Series #1: Digital Natives in South East Asia

  14 years ago News

  

  In the first of an exclusive series with Effective Measure - a global Digital Audience Measurement and Research company focused on emerging markets, we shine a light on the exciting South East Asian online audience with insights into the Digital [...]

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• Making RTB Work On The Sell-Side: Martin Van Der Meij Discusses De Telegraaf's Ad Trading Strategy, Its Functioning PTD, The Pan-European Publisher Exchange, And The Move To Full Automated Buying

  14 years ago News

  

  De Telegraaf is arguably one of Europe's most progressive and innovative publishers. Having seen the potential in RTB at an early stage the leading Dutch publisher is building successful revenue models around the automated channel. As well as [...]

  DisplayExchangePerformanceProgrammaticPublisherTrading

• Damian Routley Discusses Glow's Facebook-Buying Tool, How It Is Delivering For Advertisers And Trends In The Ever Growing Facebook Channel

  14 years ago News

  

  Having built the internal buying platform for one of the largest Facebook-focused agencies on the European market, Glow now provides one of the leading agnostic solutions for buying across the Facebook channel. Damian Routley is Director at Glow Digital [...]

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• Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC

  14 years ago News

  

  Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling [...]

  Ad ServerAgencyDisplayExchangePublisher

• Jordan Khoo Regional Director, APAC, MediaMind On The DG Acquisition, Optimising TV Ad Spend & Data Driven Display In APAC

  14 years ago News

  

  Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling [...]

  Ad NetworkAd ServerAdvertiserAgencyAnalyticsAPACChinaCreativeDataDisplayDSPExchangeIndustry InfrastructureMeasurementMedia SpendMobilePerformanceProgrammaticPublisherSearchTargetingTechnologyTVVideo

• Ciaran McConaghy, Group Head of Data & Analytics, Havas Digital, And Gustav Von Sydow, Burt CEO, Added To ATS London Attribution & Measurement Panel

  14 years ago News

  

  With ATS London just two months away, we are releasing some detail around the panels and attendees for the full day conference on Sept 20. Today ExchangeWire can confirm a number of European heavy hitters for the Attribution & [...]

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• Gustav Von Sydow, Burt CEO, Discusses The Company's Recent Fund Raise, Product Development And How It Is Differentiating From Similar Offerings On The European Market

  14 years ago News

  

  Gustav Von Sydow is the Co-Founder and CEO of Burt, a Swedish-based company specialising in analytics products for display advertising. Here Von Sydow discusses the recent fund raise, product development, how it is differentiating from similar offerings on the [...]

  Ad VerificationAgencyattributionDataDisplayDMP

• TraderTalk Episode Three: Jay Stevens Discusses Rubicon's Positioning In Europe & How Publishers Should Trade In The Real Time Environment

  14 years ago News

  

  Welcome to the third edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O'Kane, Editor-In-Chief, ExchangeWire, speaks to Jay Stevens, [...]

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