Grace Dillon
Editor
Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.Articles by Grace
Retail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]
AmazonBrandsDataE-CommerceFirst-Party DataMarketerMarketingMeasurementRetailRetail Media
The Future of Measurement: Q&A with Eoin O'Neill, Chief Technical Officer, Tug
In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these. How do you see digital marketing measurement changing in [...]
Predictions 2022: Ad Fraud
In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike. Companies that don’t actively fight against fraud will start to be seen [...]
Predictions 2022: The Environmental Impact of Digital Advertising
In the fifteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact that digital advertising is having on the environment, and how the industry will respond to this issue in the year ahead. 2022 will see more agencies take [...]
IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth
The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron [...]
Predictions 2022: Next Wave – Blockchain, the Metaverse, and More
In the thirteenth article in ExchangeWire's 2022 Predictions series, industry figures share what they anticipate for new technologies — particularly the rapidly developing Metaverse, NFTs, and blockchain — in the coming year. NFTs will get hyped in gaming NFTs have become hugely [...]
Predictions 2022: Publishers & First-Party Data Part 2
In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year. Publishers will focus on facilitating well-informed consent, conveying the [...]
Predictions 2022: Publishers & First-Party Data Part 1
In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data. Bolstering the value of first-party data will help [...]
Predictions 2022: The MadTech Middleware
In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech Middleware. The MadTech Middleware, as defined by ExchangeWire CEO Ciaran O'Kane, enables technology for use by the service layer in [...]
Predictions 2022: Mobile & In-Game
In the fourth article in ExchangeWire's 2022 predictions series, industry experts give their thoughts on what next year looks like for Mobile and In-Game. Two closely intertwined areas, both have seen significant growth over the past 18 months, but have [...]
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