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Playground xyz Shines a Light on the Nuanced Interplay Between Context, Creativity & Attention
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest [...]
Clinch Accelerates Business Growth Across EMEA with New Sales Lead & Platform Launch
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, announced a strategic new hire in the EMEA Region, further advancing the company’s global expansion and commitment to bringing innovative ad [...]
Anzu Announces Former AdColony SVP APAC Tom Simpson as Strategic Advisor
Anzu.io, the world's most advanced in-game advertising platform, has today (July 12th, 2022) announced the appointment of Tom Simpson, former SVP APAC at AdColony, as its newest strategic advisor with a special focus on the Asia-Pacific Region. Simpson brings vital experience [...]
Nano Interactive Appoints Matthew Beck as VP, Partnerships
Nano Interactive, leaders in privacy-first ad targeting solutions, today (July 11th, 2022) announces the appointment of Matthew Beck as VP, partnerships. Matthew will head up the company’s global efforts to expand on its SSP, DSP, and publisher partnerships. In his new [...]
Making Science Appoints Noelle Runo as Marketing Manager Northern Region Europe
Making Science, the international technology and digital marketing consultancy specialising in e-commerce and digital acceleration, has today (July 11th, 2022) announced the appointment of Noelle Runo as marketing manager for the Northern region, Europe. This new role will bolster Making Science’s [...]
Outbrain et le Groupe Sud Ouest Renouvellent leur Partenariat Stratégique Pluriannuel Exclusif
Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par son partenaire de presque 10 ans le groupe Sud Ouest, pour un partenariat pluriannuel exclusif. Le groupe Sud Ouest est l'un des principaux éditeurs de presse quotidienne [...]
Equativ Accelerates CTV Growth With Strategic Investment for a Significant Stake in Nowtilus
Equativ, the leading independent ad monetisation platform, today (July 7th, 2022) announces its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming, featuring, interoperability, flawless ad-delivery, and scale. After the recent announcement [...]
Clinch’s Flight Control Wins Digiday Media Awards’ Coveted “Best Ad Tech Platform”
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, has been recognised by Digiday Media Awards as this year’s Best Ad Tech Platform. The Digiday Media Awards is the industry's [...]
LG Ads Solutions Enables Data-Driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads Solutions’ audience-level automatic content recognition (ACR) [...]
Talon Outdoor Secures Investment from Equistone to Support Global Growth
Talon Outdoor (“Talon” or “the company”), a leading, independently-owned global Out-of-Home (OOH) advertising agency, today (July 6th, 2022) announces that it has secured investment from Equistone Partners Europe (“Equistone”), one of Europe’s leading mid-market private equity investors. Mayfair Equity Partners [...]
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