ExchangeWire PressBox
Articles by ExchangeWire
Over 60 Brands Tap Picnic’s User-First Ad Marketplace for 50% Lower Carbon Emission Buys
Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to [...]
Pubstack Announce Masterclass: From a Vanilla MPU to a Major-League Ad Slot
Monetising a website has become a very tedious process. When creating an ad placement, Publishers now have to wonder where to place the ad, which sizes to allow, which mediaType to configure, which SSPs to request, and of course, consider the [...]
StackAdapt Further Expands Offering with Foot Traffic & Targeting Solutions Through Adsquare
StackAdapt, the leading self-serve programmatic advertising platform, is expanding its partnership with Adsquare to include more global solutions, including a footfall measurement solution and global audience targeting segments. The expanded partnership furthers StackAdapt’s ability to provide transparent performance data and scalable [...]
Crimtan: How to Ensure Effective Marketing Spend During the Cost-of-Living Crisis
The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis. In response to this, leading programmatic advertising and data [...]
Croud Strengthens Brand Offering With Acquisition of Born Social
Croud, the award winning, global digital marketing agency, working with some of the world’s leading brands, announces the acquisition of Born Social, the global social media agency. This transaction marks Croud’s third acquisition in 12 months. With the support of its [...]
Playground xyz Hires Top Consumer Neuroscientist Dr. Shannon Bosshard
Playground xyz, the leader in attention and optimisation technology, has moved to further cement its position as the leader in understanding consumer attention with its hire of consumer neuroscientist, Dr. Shannon Bosshard as lead scientist. With people being bombarded with over [...]
Lumen Research and Avocet Combine Forces to Drive a New Category in Attention
Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising [...]
Hivestack & RE/MAX of Southern Africa Activate the World’s First Programmatic Digital Out-of-Home (DOOH) Anamorphic Campaign
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the successful delivery of the world’s first anamorphic programmatic DOOH campaign. The campaign was activated for RE/MAX of Southern Africa, the leading global real estate [...]
MGID Launches Interactive Rich Media Ads Helping Advertisers Increase Ad Attention & Engagement
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with [...]
DV Study Underscores That Attention-Grabbing Ads are Key to Performance but Context is Key
DoubleVerify, a leading digital media measurement, data, and analytics software platform today (November 14th, 2022) releases its 2022 Four Fundamental Shifts in Advertising and Media report. Two years on from DV’s original report, this expanded edition analyses insights from over [...]
Popular Tradertalks
Latest Posts
-
Digest: Trade Desk Cuts Jobs in Major Strategic Reset; VodafoneThree Unveils TV Service in UK Market Push -
The Stack: AI & Aftershocks -
“We’re heading into a real sea of sameness”: The Inhouse’s Rasha Hamzeh on podcasting’s AI moment -
Digest: DOJ Loses Bid to Break Up Google’s Ad-Tech Business; Havas Names Patrick Affleck to Lead UK & Ireland Village -
Digest: Bailey Flags AI Slowdown Risk for Global Markets; OpenAI Rejects Apple’s Trade Secret Theft Claims
Follow ExchangeWire