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Tug Opens in Singapore with Former Head of Reprise Karen Soo Leading its South-East Asia Operations
Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance marketing agency Reprise, Karen Soo, to lead its South-East Asia operations. Tug, which has offices in Sydney, London, Toronto, and Berlin, [...]
The GoodNet & actionable Partner to Help Marketers Reach & Engage Ethical Consumers
Sustainability ad network, The GoodNet, and technology company, actionable, announced an exclusive partnership that will help brands and non-profits activate interactive ad formats for ethical consumers in the moments they are most likely to take action. This partnership will bring together [...]
Talon Outdoor Partner with The Trade Desk & Omnicom Media Group UK
Today (July 14th, 2022), global advertising technology leader The Trade Desk and Omnicom Media Group UK (“OMG UK”) announce a new partnership with leading independent Out-of-Home (OOH) media agency, Talon Outdoor. This will provide OMG UK’s clients with the ability [...]
Adverty Launches Industry-first Streaming Video Technology for In-Play™ Ads
Adverty AB today (July 14th, 2022) unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video [...]
Contextual Advertising Expert Seedtag Opens US Headquarters in New York
Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual [...]
Total Media & Picnic Launch BritBox’s ‘Why Didn’t They Ask Evans?’ with New Clips Format
Streaming service BritBox has worked with Total Media and Picnic to drive subscriptions via an entirely new mobile ad format called Clips. Inspired by the rise in popularity of mobile video content, the new format was used for the launch [...]
Buyers Willing to Pay More for Premium High Quality & Trusted Inventory IAB Europe Survey Finds
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry [...]
Hawk Strikes Global Partnership with Azerion’s Proprietary SSP
Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [...]
Index Exchange Announces Partnership with Scope3 to Enable a Greener Digital Media Ecosystem
Index Exchange Inc., one of the world’s largest independent ad exchanges, announced a partnership with Scope3, a leader in supply chain emissions data, in order to help marketers make data-driven decisions that reduce their carbon footprint. Index is committed to [...]
Amplified Intelligence Appoints Anneliese Urquhart as Chief Product Officer
The world’s only truly omnichannel attention measurement company Amplified Intelligence is expanding its product team. The Australian-based company – a global leader in the research and measurement of human attention to advertising is changing the way that media is measured [...]
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