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Articles by ExchangeWire

• Qwarry Partners With PubMatic to Streamline Semantic Data That Goes Beyond Contextual Targeting

  4 years ago News

  

  Qwarry has announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership makes Qwarry’s semantic data more accessible to advertisers as advertisers seek out privacy-centric addressability solutions.  The gradual disappearance of [...]

  ContextualInventoryPartnershipTargeting

• Hivestack & Quotient Partner to Connect & Enable Global Programmatic DOOH Campaigns

  4 years ago News

  

  Hivestack, a world-leading, independent, programmatic digital out-of-home (DOOH) ad tech company, today (November 21st, 2022) announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out-of-home (OOH) sales, planning, measurement, and programmatic buying with its [...]

  DigitalDOOHMediaPartnership

• Havas Media Group Becomes First Agency Network to Implement Lumen’s Attention Data into Planning Tools on a Global Scale

  4 years ago News

  

  Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. [...]

  AttentionBrand SuitabilityMeasurementOmnichannelSustainability

• VlogBox Partners with Pzaz TV to Improve CTV Media Experience  

  4 years ago News

  

  VlogBox, a full-cycle CTV agency, channel development, video distribution, and monetisation platform for content creators, has announced its partnership with Pzaz TV, an up-and-coming media CTV-based platform. VlogBox will provide CTV content for Pzaz TV designed to appeal to the platform’s [...]

  AgencyCTVMonetisationPartnership

• Azerion Acquires Hybrid Theory Opening New Footprint in the US & Broader APAC Market

  4 years ago News

  

  Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising in mid and lower-funnel campaigns. Their technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and [...]

  AdvertisingBrandingDataDigital

• Black Enterprise Adopts Cedara’s Carbon Intelligence Software to Bolster Its Lead in Media Equity & Sustainability

  4 years ago News

  Cedara, the first end-to-end carbon intelligence platform empowering businesses of any size and their employees to seamlessly take climate action, is announcing its partnership with Black Enterprise, the No. 1 Black digital media brand with 12 million unique monthly visitors, [...]

  ESGMediaOmnichannelSustainability

• New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility

  4 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]

  AdvertiserInventoryProgrammaticResearch

• Developed with DanAds Rogers Sports & Media Launches Self-Serve Advertising Platform

  4 years ago News

  

  Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]

  Ad TechAdvertiserBrand SafetyPartnershipPublisher

• Adludio Enhances its AI-Powered Platform to Help Clients Win the Battle for Brand Attention

  4 years ago News

  

  Adludio, the global AI-powered platform that delivers interactive mobile advertising, today (November 16th, 2022) announces major enhancements to its technological capabilities which goes far beyond what is standard in the industry.  With an emphasis on Deep Learning running through the platform, [...]

  AICampaignCreativeMobile

• Taboola & Reach plc Partner for Mid-Article Video in the UK & US in Latest Expansion of Six-Year Partnership

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, has today (November 16th, 2022) announced an expanded partnership with Reach plc, the largest commercial national and regional news publisher, to boost engagement, future growth, and innovation. Taboola will be [...]

  Brand SafetyInventoryPartnershipVideo