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Ad Fraud on the Rise in APAC – IAS Media Quality Report
Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the Media Quality Report for H1 2022, providing transparency into the performance and quality of digital media in the Asia Pacific [...]
MGID Bolsters Global Leadership Team to Accelerate Growth into New Territories
MGID, the global advertising platform, has announced the appointment of Sara Buluggiu as VP of publisher business development, and Sergio Vives as global head of publisher acquisition, to drive the company’s European expansion. Buluggiu brings a wealth of international digital media [...]
Epom DSP Team Solves 160+ Tasks in Search of the Ultimate UX
Epom, a leading ad tech company, has tackled an unprecedented 160 tasks to deliver the best-in-class user experience to their DSP customers. Several clients have already reported a reduced campaign launch time since the platform was updated. When it comes to [...]
Old El Paso, Mindshare & Captify Partner on Innovative Dynamic Creative Optimisation (DCO) Strategy
Old El Paso, the market leading Mexican food brand from American food producer General Mills, and Mindshare, the media services company that is part of WPP, today (September 14th, 2022) announced a joint partnership with Captify, the leading search intelligence [...]
Pubstack Expands its Product Offering & Launches an Ad Management Platform for Web Publishers
Pubstack’s goal has always been to provide digital media companies with a data-driven approach to building, maintaining, optimising, and monitoring ad stacks. In order to continue to empower them in such a fast-paced and changing environment, Pubstack has designed the [...]
Citibank Partners Yahoo to Enhance Public Literacy on Personal Finance
Yahoo and Citibank have teamed up to launch Life and Money, a dedicated personal finance hub geared towards diverse audiences, providing fresh perspectives on money, and equipping them for their financial journey across different life stages. Hosted on Yahoo Finance [...]
Lotame Strengthens its Executive Team Globally
Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, announced that it has strengthened its executive team across the globe, elevating two team members to key roles. Nishanth Raju has been elevated [...]
Blue Billywig Unveils New Brand Identity Focusing on its All-in-One Offering & Expert Service
Online video platform Blue Billywig announced today (September 12th, 2022) the launch of their striking new corporate identity and rebranding, including a completely redesigned website reflective of the brand’s new positioning. The new strategy shifts focus to providing clients with [...]
Senior Data Industry Leaders Join Evorra to Help Drive Simple Responsible & Addressable Data Marketing at Scale
Today, (September 12th, 2022) Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of two senior team members. Andrew Dumas and Brooke Inman, both ex-ShareThis, will [...]
TVision & Lumen Research Partner to Bring Cross-Platform Attention Metrics to Brands in the UK & US
TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel [...]
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