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Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire Ed Bristow
Adelaide, the leader in attention measurement, capitalises on its international growth by opening a London office. As brands and agencies, especially those in the United Kingdom and EMEA region, continue to adopt Adelaide’s attention-based media quality measurement solution, the need [...]
Adform Launches Global Partner Programme Leveraging its Ad Tech Platform Capabilities
Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects. Adform’s Global Partner Programme [...]
LiveRamp Study Reveals 73% of UK Marketers Not Well Prepared for the Withdrawal of Third-Party Cookies
New research from LiveRamp, in collaboration with Censuswide, has found that three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies. In a bid to find out how brands intend to reach addressable [...]
IAB Europe Reacts to Belgian Data Protection Authority’s Validation of its Action Plan
The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated all points of the action plan submitted by IAB Europe in April 2022 in compliance with the February APD decision. The validation of the action plan confirms [...]
Taboola - Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (January 11th, 2023) announced the results of independent studies conducted in conjunction with Kantar, the world’s leading data, insights, and consulting [...]
Purpose-Led Ad Platform Good-Loop Names Julia Hitchman as its Chief Commercial Officer
Good-Loop, a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes, today (January 11th, 2023) announced its head of brand & agency partnerships, Julia Hitchman, has been promoted to chief commercial officer. In her new [...]
Sojern & PUSHTech™ Collaborate to Better Support Partners' First-Party Data Strategies
Sojern, the leading digital marketing platform built for travel, and PUSHTech™, a CRM, marketing automation, sales, and support platform, have announced a new partnership to better support hotel partners make the most of their first-party data. “As Google looks to eventually [...]
Cedara Launches Media Taxonomy for Carbon Emissions Measurement for the Media & Advertising Industry
Today (January 11th, 2023), Cedara, the first end-to-end carbon intelligence platform, is announcing the release of its Media Taxonomy for the media & advertising industry. This taxonomy allows media companies to categorise carbon emissions by the specific media category they [...]
Crimtan on Why Measuring True Incremental Value Will Maximise Your Marketing ROI
Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an ongoing challenge. As such, leading programmatic and data expert Crimtan [...]
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