ExchangeWire PressBox
Articles by ExchangeWire
GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [...]
Adomik Presented H1 2022 Results in the French Programmatic Market at Programmatic Barometer Event
Alliance Digitale (IAB France) hosted its fourth edition of its Programmatic Barometer in-person event presented by Philippe Framezelle, managing director of Adverline, Arthur Millet, general director of Alliance Digitale, and Jean-François Bernard, CPO of Adomik. This French market study, initiated in [...]
StackAdapt Enables In-Game Inventory Through Global Leader Anzu
North American-based DSP StackAdapt has partnered with Anzu.io, the world’s most advanced in-game advertising platform, to leverage its in-game advertising inventory. The move means advertisers in North America and EMEA using StackAdapt’s DSP can now reach gamers programmatically across mobile, [...]
Tug Continues Growth with Appointment of New Head of Biddable Media UK
Digital performance marketing agency, Tug, has announced the appointment of Daniel Capon as head of biddable media in the UK. Capon, who joins from media communications agency, Starcom, will oversee Tug’s paid media team in London to deliver data-led, highly [...]
Broadsign Extends Programmatic Ecosystem with Broadsign Reach Header Bidder
Broadsign, the leading out-of-home (OOH) advertising platform, today (July 19th, 2022) released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the [...]
VlogBox Teams up with Twin Sisters to Expand CTV Music & Audio Tales Library
VlogBox has partnered with Twin Sisters Digital Media to help distribute their content across top CTV platforms - Roku, Amazon Fire TV, Android TV. Two CTV channels have been developed by VlogBox so far: Twin Sisters Music (a music library) [...]
AdPlayer.Pro Out-Stream Video Ads Company Reports Q2 2022 Results
AdPlayer.Pro, an international provider of out-stream video advertising tech solutions has released its Q2 2022 results, reporting the further increase in ad serving volumes, new supply partner acquisitions, and the out-stream ad format portfolio upgrade. According to the official announcement, the [...]
AdPlayer.Pro Presente Resultados del Segundo Trimestre de 2022
AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo out-stream ha publicado los resultados del segundo trimestre de 2022 de la compañía, informando el aumento adicional de los volúmenes de impresiones de anuncios servidos, las nuevas adquisiciones [...]
Integral Ad Science Makes Senior Appointments in the Customer Success Team in APAC
Integral Ad Science, a global leader in digital media quality, has today (July 19th, 2022) announced four senior appointments in the customer success team in Asia-Pacific (APAC) to accelerate further business growth and superior customer service in the region. IAS has [...]
Popular Tradertalks
Latest Posts
-
The Stack: Advertising Gets More Autonomous -
Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News -
Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems -
Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace -
Mirror, Mirror… Are LLMs the Fairest of them All?
Follow ExchangeWire