ExchangeWire PressBox
Articles by ExchangeWire
Matthew Rouse Joins Octave Audio as Podcast Lead
Digital audio company Octave Audio today ( July 26th, 2022) announces the appointment of Matthew Rouse as podcast lead. Rouse will spearhead the development of Octave Podcasts, an offering designed to give brands simple, targeted access to aggregated podcast audiences [...]
Lumen’s Latest Report Shows Astonishing Levels of Attention Achieved by In-Game Advertising
Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [...]
Hivestack Launches Programmatic Digital Out of Home (DOOH) Marketplace in South Africa
Xaxis South Africa today (July 25th, 2022) announces it’s partnership with Hivestack, the world’s largest, independent, programmatic digital out-of-home (DOOH) ad tech company. This partnership will drive the future of OOH, forming a truly programmatic DOOH solution in the South [...]
Alkimi Exchange Announces its Listing on Uphold
Alkimi Exchange, the world’s first decentralised advertising exchange, announced today (July 21st, 2022) that it is now officially listed on Uphold, a global multi-asset digital trading platform. Built on the constellation network, Hypergraph, a blockchain technology, Alkimi’s mission is to [...]
Permutive: 75% of US & UK Consumers Uncomfortable Buying from Brands with Poor Data Ethics
New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting [...]
Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers
Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed. The study investigated consumer engagement in [...]
The GoodNet Partners With Scope3 to Make Every Campaign Across its Sustainable Ad Network Carbon-Neutral
Sustainability Ad Network, The GoodNet, announced a partnership with Scope3, the source of truth for programmatic supply chain emissions data. Through this deal, every campaign running across The GoodNet’s network of sustainability publishers will be carbon neutral, having its carbon [...]
Audigent Releases the Retail Media Playbook
Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [...]
VeraViews Included on IAB Global Vendor List
Verasity, an ad tech company that prevents invalid traffic across digital video advertising, announces today (July 19th, 2022) the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews [...]
Popular Tradertalks
Latest Posts
-
The Stack: Advertising Gets More Autonomous -
Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News -
Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems -
Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace -
Mirror, Mirror… Are LLMs the Fairest of them All?
Follow ExchangeWire