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Evorra Grows to Over 145 Million Compliant, Addressable Audiences
Evorra, the simplest-to-use next-generation SaaS marketplace for brands and agencies, has reached another milestone with over 145 million compliant and addressable audiences going live on its platform this week. “We have been working hand-in-hand with some of the world's largest brands [...]
Introducing MarigoldTM: The First Martech Company to Deliver Relationship Marketing Solutions that Drive Lifetime Loyalty
Today, (January 25th, 2023) CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies, and services under one brand. Marigold’s offerings are united by a singular mission and focus: to deliver world-class [...]
Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts that Pose Risks for Publishers and Brands
Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behaviour on their websites. Vendor Trace, the new dashboard that forms part [...]
83% of UK Marketers Tout Attention as Important in reducing the Environmental Impact of Digital Ads - Teads
Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is [...]
Amplified Intelligence Launches the Next Generation of Attention-Based Media Planning
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]
Broadsign Collaboration Bolsters StackAdapt's Programmatic DOOH Offering
With demand for out-of-home (OOH) advertising continuing to surge, StackAdapt has announced a partnership with Broadsign that unlocks new OOH advertising opportunities for agencies and brands. The ad tech collaboration strengthens the OOH inventory available on StackAdapt’s multi-channel digital advertising platform, [...]
Adelaide and TVision Partnership Bolsters Omnichannel Attention Measurement and Enables Programmatic Activation
Adelaide, a leader in the field of attention-based media quality measurement, and TVision, the company measuring every second of TV and CTV viewer attention and engagement, have announced a global partnership offering advertisers greater transparency into the quality of their [...]
DanAds-Powered Ad Manager Platform Launched by National World
National World, a leading UK media company, announced today (24th January) the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to [...]
Lotame Launches Next-Gen Data Platform Spherical to Extend Data Portability and Interoperability
Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today announced the launch of Spherical, a next-generation data platform to accelerate first-party data, whether companies have it or need it. With Spherical, marketers and [...]
Index Exchange Announces Strategic Partnership with Netric Sales AB
Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced its expansion into Northern Europe and the Baltics through an exclusive partnership with Netric Sales AB. The entrance into the region comes on the heels of [...]
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