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Articles by ExchangeWire

• AdsWizz’s Dynamic Creative Optimisation Technology Increases Relevance and Awareness Scores for Targeted Ad Listeners

  4 years ago News

  

  AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology [...]

  AudioCampaignDigitalFirst-Party DataTargeting

• ID5 & Sincera Study Reveals Damaging Implications of Cookie Syncing

  4 years ago News

  

  ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie [...]

  Ad TechCookiesDataEnvironmental

• Manadge Continues its Growth in Italy with New Partner Adasta

  4 years ago News

  

  Manadge, the advertising management platform specialised in programmatic, has announced the extension of its presence in Italy by partnering with sales house Adasta. Using Manadge's technology, Adasta can easily analyse its ad stack and increase monetisation performance across all its [...]

  DSPExchangeInventoryPartnershipProgrammaticSSP

• Tremor International Produces In-Depth Forecast of 2022 FIFA World Cup Viewership Trends 

  4 years ago News

  

  Tremor International Ltd., a global leader in data-driven video and Connected TV (“CTV”) advertising technology, offering an end-to-end platform that enables advertisers to optimise their campaigns and media companies to maximise inventory yield,  announced the release of its 2022 World [...]

  Ad TechCTVVideo

• CM Group’s Selligent Awards Honour Global Brands for Innovation in Marketing

  4 years ago News

  

  CM Group announced the winners of the Selligent Reconnect Summit 2022, presented by its product solution, Selligent Marketing Cloud. Hosted at the Kinepolis cinema in Breda, Netherlands among other locations, this year’s event focused on the “The next generation of [...]

  AwardsDigital MarketingMartech

• Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in [...]

  AdvertisingIn-GameMobilePartnership

• Evorra Adds Senior Data & Platform Expert to its Global Team

  4 years ago News

  

  Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of a new senior team member. Benjamin Martareche, ex-Microsoft, ex-eDreams Odigeo, will help drive strategic partnerships on [...]

  Ad TechAppointmentAudienceID

• Clinch Launches Enhanced Sports API to Connect Advertisers & Fans

  4 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (November 9th, 2022) announced the next evolution of its Sports API, offering advertisers even more personalised options for connecting with [...]

  AdvertisingBrandsPersonalisationProduct Launch

• Yieldmo & IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes

  4 years ago News

  

  Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today (November 8th, 2022) announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer [...]

  ContextualCTVInventoryPartnership

• GumGum to Integrate Advanced Attention Measurement Across All Contextual Campaigns

  4 years ago News

  

  The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.  By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]

  AttentionContextualMeasurementProgrammatic