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Articles by ExchangeWire

• Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data

  5 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and [...]

  ContextualDataPost-CookieProduct Launch

• IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe Authored by Industry Leaders from Across Europe Provides a European-Level Overview of the CTV Programmatic Supply Chain

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Programmatic Connected TV (CTV) Opportunity in Europe’ to help planners and buyers of media understand and navigate how CTV [...]

  CTVEuropeProgrammatic

• Xandr and IAB Europe Release Guide on Curated Marketplaces

  5 years ago News

  

  Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces [...]

  Ad TechDigital MarketingEuropeIndustry InfrastructureResearch

• Seedtag Celebrates Earth Month by Planting 400 Trees for Employees and Clients

  5 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has partnered with Treedom to create a Seedtag Forest, and is planting 400 trees in its clients’ and employees’ names in reforestation projects in Africa [...]

  Ad TechContextualEMEALATAM

• Adverty and InMobi Launch In-Game Advertising for Global Brands and Agencies

  5 years ago News

  

  Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, announce the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the [...]

  Ad TechAdvertisingGamingHyper CasualIn-Game

• eBay Classifieds Group UK Partner with LiveRamp to Power People-Based Advertising

  5 years ago News

  

  eBay Classifieds Group UK, which encompasses classified ads platform, Gumtree, and motoring platform, Motors.co.uk, has today announced a partnership with data connectivity platform LiveRamp® (NYSE: RAMP) to utilise its Authenticated Traffic Solution (ATS) to help improve its data-driven marketing capabilities [...]

  Ad TechCookiesDataPartnershipTargeting

• Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

  5 years ago News

  

  Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer [...]

  AdvertisingDSPMobilePartnership

• Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal

  5 years ago News

  

  Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform.  As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the [...]

  Ad TechesportsGamingPartnershipStreaming

• Ogury Announces Personified Targeting, a Breakthrough AI-Powered Technology for Audience Targeting on Mobile Web

  5 years ago News

  Ogury, a global technology leader in mobile brand advertising, announced today the release of Personified Targeting. This AI-Powered breakthrough technology brings the company’s unique, in-app audience data onto the mobile web, for highly relevant mobile web targeting, without the use [...]

  AIMobilePersonalisationProduct LaunchTargeting

• Ogury Présente Personified Targeting, une Technologie Révolutionnaire pour le Ciblage d’Audience sur Web Mobile

  5 years ago News

  Ogury, le spécialiste du brand advertising sur mobile, annonce le lancement de Personified Targeting. Cette technologie intelligente transpose sur environnement web mobile les données d’audience in-app exclusives dont dispose l’entreprise. Avec Personified Targeting, Ogury assure ainsi un ciblage de haute [...]

  AIMobilePersonalisationProduct LaunchTargeting