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ID5 Publishes The State of Digital Identity: The First Research on Identity for the Digital Advertising Industry
ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising professionals in January and February 2019 [...]
Prebid.org Adopts The Trade Desk's Unified ID Solution in Header Bidding Wrapper
Prebid.org today (23rd May 2019) announced that they have incorporated The Trade Desk’s unified ID solution into their open-source toolkit as an optional module any publisher can activate at their discretion. Prebid.org is an industry-wide initiative supported by a diverse [...]
Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The [...]
Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter [...]
With Demand Manager, Rubicon Project Introduces Prebid as a Service
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimise their own Prebid-based header bidding [...]
Teads Announces Official Launch Into Netherlands Following Exclusive Partnerships With Hearst and Vice Netherlands
Fabio Corona will run the new office as Managing Director along with first hire, Michiel van Turnhout, as Commercial Director Hearst’s premium online magazine portfolio’s span 19 international brands including; Vogue, Glamour, Cosmopolitan, ELLE, Quote, Runner’s World and Quest - reaching [...]
Triton Digital Expands Webcast Metrics Monthly Rankers To EMEA Region; Releases Rankings for the Top Digital Audio Properties for January 2019
Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today the expansion of its Webcast Metrics® monthly Ranker to Europe, the Middle East, and Africa (EMEA). The Ranker is a list of the top [...]
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols to Distribute Malvertising
The real challenge: WebRTC (Web Real-Time Communications) is a serverless communications protocol, and WebRTC malvertising is only detectable via behavioural analysis. Blacklisting – the most frequently used method to block malicious ads – won’t enable uncovering or blocking WebRTC-based malvertising. Programmatic [...]
Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media for inRead Advertising Technology
Teads, the global media platform, announced on Thursday (11 April) an exclusive UK and EEA partnership with Guardian News & Media (GNM) to deliver inRead advertising technology. Teads’ global media platform will enable GNM to scale its online inRead inventory, whilst [...]
Austrian News Site Die Presse Registers 100x Increase in Pre-roll Video
styria digital one (sd one), Austria’s leading digital online marketing association, today revealed that the Austrian news site Die Presse, which is part of sd one’s portfolio, has increased its pre-roll instream video inventory across its site from 300,000 advertising [...]
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