Weekly Roundup: Europe
IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to Acquire Ayuda
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0; Broadsign Announces Agreement to [...]
lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt
lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies; Jivox Launches Program to Help Migrate Brands Using Ad Servers [...]
A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem
A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced [...]
AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK & Europe; House of Lords Calls for New Regulatory Framework: [...]
dataxu Debuts TotalTV Marketplace; BurdaForward Switches to AppNexus
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts TotalTV Marketplace; Yext Reveals New Oxford Circus London Headquarters; BurdaForward Switches to AppNexus Publisher Adserver; [...]
Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance [...]
TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics [...]
Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results; and IPA Issues Urgent Call [...]
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