Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Zeotap Extends Series C Financing; MeritDirect Acquires 180byTwo

  4 years ago News

  

  In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m [...]

  AgencyAudienceDataInvestmentM&AProgrammatic

• PubMatic Files for USD$75m IPO; Harbr Raises USD$38.5m

  4 years ago News

  

  In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has [...]

  Ad TechDataInvestmentPrivacyProgrammaticUKUS

• DoubleVerify Raises USD$350m; Apple Sued by French Advertisers

  5 years ago News

  

  In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

  Ad FraudAd VerificationAdvertiserAppleBrand SafetyEMEAInvestmentSocial Media

• Apple and Adobe in Alleged Privacy Workaround; Sonobi Secures Cohere Capital Investment

  5 years ago News

  

  In today’s ExchangeWire news digest: Apple and Adobe in privacy workaround; Sonobi secures Cohere Capital investment; and Omnicom revenue falls by 11.7%. Apple and Adobe in alleged privacy workaround Apple has enabled user-level tracking for Adobe, in direct violation of its WebKit [...]

  Ad TechAgencyAppleInvestmentPrivacy

• SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections

  5 years ago News

  

  In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]

  Digital MarketingInvestmentMarketingNorth AmericaPublisherSocial MediaUS

• iHeartMedia to Acquire Voxnest; Rokt raises USD$80m

  5 years ago News

  

  In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to [...]

  AudioE-CommerceInvestmentM&A

• US House Calls for Big Tech Breakup; Jellyfish Acquires Reamp & San Pancho

  5 years ago News

  

  In today's ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee [...]

  Ad TechAgencyAPACIndiaLATAMM&ANorth AmericaOTTTVUS

• Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic [...]

  AgencyGamingM&AMobileMonetisation

• Brand Suitability: Demystifying Blocking and the “DV Clouds”

  5 years ago News

  

  In this article written exclusively for ExchangeWire, Matt McLaughlin (pictured below), COO of DoubleVerify, responds to concerns over the firm's use of "clouds" in the aim of maintaining brand safety and negating advertising fraud. At DoubleVerify, a key component of our [...]

  Ad FraudAd Verification

• When Digital Ads Go Rogue, and the Quest for Nuanced AI

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Omar Amath, head of ad and data operations (pictured below), agenda21, highlights how third-party content verification platforms can assist in ensuring brand safety, while aiding publishers reclaim revenue lost to over-zealous block-listing. News stories [...]

  AIBrand Safety