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Taboola - Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (January 11th, 2023) announced the results of independent studies conducted in conjunction with Kantar, the world’s leading data, insights, and consulting [...]
Purpose-Led Ad Platform Good-Loop Names Julia Hitchman as its Chief Commercial Officer
Good-Loop, a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes, today (January 11th, 2023) announced its head of brand & agency partnerships, Julia Hitchman, has been promoted to chief commercial officer. In her new [...]
Sojern & PUSHTech™ Collaborate to Better Support Partners' First-Party Data Strategies
Sojern, the leading digital marketing platform built for travel, and PUSHTech™, a CRM, marketing automation, sales, and support platform, have announced a new partnership to better support hotel partners make the most of their first-party data. “As Google looks to eventually [...]
Cedara Launches Media Taxonomy for Carbon Emissions Measurement for the Media & Advertising Industry
Today (January 11th, 2023), Cedara, the first end-to-end carbon intelligence platform, is announcing the release of its Media Taxonomy for the media & advertising industry. This taxonomy allows media companies to categorise carbon emissions by the specific media category they [...]
Crimtan on Why Measuring True Incremental Value Will Maximise Your Marketing ROI
Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an ongoing challenge. As such, leading programmatic and data expert Crimtan [...]
Nano Interactive to Boost Agency Partnerships with Senior Hire
Today (January 10th, 2023) Nano Interactive, leaders in ID-free ad targeting solutions, announces the bolstering of its team with a new vice-president of programmatic demand, Hannah O’Neill, who joins with immediate effect. Hannah is tasked with continuing to build on Nano’s [...]
Ogury Nombra a Geoffroy Martin Como Chief Executive Officer
Ogury, el líder mundial en personified advertising, anunció hoy el ascenso de su anterior COO Geoffroy Martin al puesto de chief executive officer. Thomas Pasquet, antiguo CEO de Ogury y cofundador de la empresa, que ocupó el cargo durante ocho [...]
Ogury Nomme Geoffroy Martin au Poste de Chief Executive Officer
Ogury, le leader mondial de la publicité personnifiée, annonce la promotion de son ancien COO Geoffroy Martin au poste de chief executive officer. Thomas Pasquet, ancien CEO d’Ogury qui a cofondé l'entreprise et occupé ce poste pendant huit ans, devient [...]
Ogury Nomina Geoffroy Martin Nuovo CEO
Ogury, leader mondiale del personified advertising, ha annunciato oggi la promozione dell'ex COO Geoffroy Martin alla carica di chief executive officer. Thomas Pasquet, co-fondatore dell'azienda che ha ricoperto la carica di CEO per otto anni, nel suo nuovo ruolo di [...]
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