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Adsquare Appoints New Executives in the UK
Adsquare, the certified location intelligence platform, announces two key hires in the UK – both entering leadership positions. Richard Turnbull was appointed as general manager for the UK and will report to Luise Weiß, VP global revenue. Adam Powell was [...]
Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments
The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across multiple gaming platforms, including consoles, of which Anzu is the only ad tracking engine [...]
Octave Audio is First Digital Audio Business Awarded with IAB Gold Standard 2.1
Octave Audio has attained the IAB Gold Standard 2.1 Certification, becoming the first digital audio business to be awarded this accreditation under the latest IAB standard. The IAB Gold Standard award process thoroughly examines brand safety, ad fraud, consumer experience, and [...]
Clinch’s Flight Control Now Integrated with Figma for Omnichannel Dynamic Ad Creation
Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (January 18th, 2023) announced the launch of the Figma-Clinch Exporter Plugin, which enables designers to import their Figma designs into [...]
VideoElephant & dotstudioPRO Announce Partnership
VideoElephant and dotstudioPRO, two industry leaders in the content and video streaming space, announced today (January 17th, 2023) the launch of their new partnership which will deliver a world-class, content-and-technology-driven offering for any streaming network/publisher to quickly add new streams [...]
Leading Programmatic Agency Crimtan Opens New European Office in Gijon, Spain
Leading programmatic and data agency Crimtan has added to its extensive list of global bases by opening a new office in Gijon, Spain, bringing the total portfolio of global offices to 13 as the UK headquartered company looks to expand [...]
Adelaide Opens London Office to Support Growing EMEA Business; Led by New Sales Hire Ed Bristow
Adelaide, the leader in attention measurement, capitalises on its international growth by opening a London office. As brands and agencies, especially those in the United Kingdom and EMEA region, continue to adopt Adelaide’s attention-based media quality measurement solution, the need [...]
Adform Launches Global Partner Programme Leveraging its Ad Tech Platform Capabilities
Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects. Adform’s Global Partner Programme [...]
LiveRamp Study Reveals 73% of UK Marketers Not Well Prepared for the Withdrawal of Third-Party Cookies
New research from LiveRamp, in collaboration with Censuswide, has found that three quarters (73%) of UK marketers say they are not well prepared for the deprecation of third-party cookies. In a bid to find out how brands intend to reach addressable [...]
IAB Europe Reacts to Belgian Data Protection Authority’s Validation of its Action Plan
The Belgian Data Protection Authority (APD) has informed IAB Europe that it has validated all points of the action plan submitted by IAB Europe in April 2022 in compliance with the February APD decision. The validation of the action plan confirms [...]
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