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Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time
Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]
Winkel Media selecciona a Hivestack como socio de la plataforma del lado de la oferta para publicidad programática digital fuera del hogar
Hivestack, la empresa de tecnología de publicidad digital exterior programática (DOOH) líder a nivel mundial, anunció hoy (Marzo 3rd, 2023) su asociación con Winkel Media, la primera red de análisis de datos y medios digitales inteligentes de América Latina, con [...]
Winkel Media Selects Hivestack as Supply Side Platform Partner for Programmatic Digital Out-of-Home
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (March 1st, 2023) announced its partnership with Winkel Media, Latin America’s first smart digital media and data analytics network, with over 5,000 screens located in prime retail [...]
DoubleVerify Partners With Samsung Ads Europe to Extend Media Quality Verification
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 28th, 2023) announced its partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help [...]
GumGum Appoints New Staff Members Across Germany
GumGum today (February 28th, 2023) announces new hires in Germany, with Kalina Kehayova joining as digital executive and Larissa Jürges as programmatic solutions manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the [...]
RTB House Releases Results From FLEDGE API Testing
RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments. The research found [...]
the7stars Wins UK Media Account for People’s Postcode Lottery
People's Postcode Lottery, the successful charity lottery operator, has appointed the7stars to its UK media planning and buying account, following a four-way competitive pitch handled by MediaSense. The7stars will take over the account from Carat on March 1st. According to Nielsen, [...]
Capire meglio l'impatto del DOOH con la nuova attribuzione delle visite di Taptap Digital
Taptap Digital, la multinazionale leader nel programmatic ad tech supportata dall'intelligenza geospaziale, lancia la misurazione dell'attribuzione delle visite per le campagne digital out of home (DOOH) a supporto della sua già solida soluzione DOOH, utilizzata da global brands come Dior, [...]
Evorra Continues Stellar Growth to Over 300 Million Compliant Addressable Profiles
Evorra, the simplest-to-use, next-generation SaaS marketplace for brands and agencies, continues its incredible data platform growth with over 300 million compliant and addressable audiences going live on its platform this week. “In January this year, we were under half of the [...]
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