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mc R&D GmbH und Hivestack: Partnerschaft für Programmatic DOOH Advertising
Hivestack, das weltweit führende Technologieunternehmen für unabhängige programmatische digital-out-of-home-Werbung (DOOH), hat mit der mc R&D GmbH (mcrud), Deutschlands größtem Anbieter von Fahrgastfernsehen, eine Partnerschaft vereinbart. Durch die Kooperation sind die 5.800 Screens in rund 2.000 Fahrzeugen des ÖPNV (U-Bahn, Bus, [...]
Brand Advance SSP To Measure Carbon Footprint Of Online Ads Through Green Media Integration With Good-Loop
Brand Advance SSP, the leading diversity media ad tech platform, today announced a global partnership with purpose-led ad platform Good-Loop that enables advertisers to measure the carbon footprint of their digital campaigns. The partnership will see Good-Loop’s proprietary green media technology [...]
Anzu, Eskimi & Hot Wheels Launch Intrinsic In-Game Advertising Which Drives Success For Hot Wheels
The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks [...]
Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia
Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA). Joining Broadsign [...]
DoubleVerify Appoints Four Commercial Hires to Spearhead Growth Across EMEA
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the appointment of four strategic commercial hires in the Europe, Middle East, and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join [...]
EMPIRE Partners with Anzu to Bring Afro Pop Artist Kizz Daniel To Soccer Fans During The FIFA World Cup
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”. Kizz Daniel became synonymous with [...]
Bidstack Launches Dedicated Sports Division and Signs Multi-Year Deal with SimWin Sports
Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports - a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. [...]
Evorra Grows to Over 145 Million Compliant, Addressable Audiences
Evorra, the simplest-to-use next-generation SaaS marketplace for brands and agencies, has reached another milestone with over 145 million compliant and addressable audiences going live on its platform this week. “We have been working hand-in-hand with some of the world's largest brands [...]
Introducing MarigoldTM: The First Martech Company to Deliver Relationship Marketing Solutions that Drive Lifetime Loyalty
Today, (January 25th, 2023) CM Group CEO Wellford Dillard introduced Marigold, which brings together the company’s global, cross-channel email and martech solutions, technologies, and services under one brand. Marigold’s offerings are united by a singular mission and focus: to deliver world-class [...]
Sourcepoint Announces Launch of Solution to Pinpoint Source of Third-Party Scripts that Pose Risks for Publishers and Brands
Sourcepoint, the data privacy software company for the digital marketing ecosystem, today launches Vendor Trace to provide publishers and brands with an easy way to monitor downstream vendor behaviour on their websites. Vendor Trace, the new dashboard that forms part [...]
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