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• Picnic Partners with Vyde to Create New Conversational Ad Format for BritBox

  4 years ago News

  

  Picnic has partnered with privacy-first conversational technology company, Vyde, to add a brand new ad format to their Social Display offering. Inspired by the popular messaging interaction from social apps, the new format was used for the launch of BritBox [...]

  AudienceConversationalSocial DisplayStreaming

• Salling Group Scales Omnichannel Loyalty Programme Through the Power of Cheetah Digital

  4 years ago News

  

  Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative [...]

  AwardsDigital MarketingPartnershipPersonalisation

• National World Announces Partnership with DanAds to Develop a Self-Serve Advertising Platform

  4 years ago News

  

  National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to [...]

  AutomationPartnershipProduct Launch

• CM Group Recognised as ‘Best Overall Martech Company’

  4 years ago News

  

  CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today ( August 15th, 2022) announced that it has been recognised as the “Best Overall [...]

  Ad TechAwardsMartech

• VlionMobi Partners with Pixalate to Enhance Fraud Detection

  4 years ago News

  

  VlionMobi, a global performance marketing platform that focuses on e-commerce and programmatic advertising, has partnered with Pixalate, combining the fraud protection, privacy, and compliance analytics platform’s offerings with its inventory to better identify fraudulent advertising.  Alvin Ling, director, customer success at [...]

  E-CommercePartnershipPrivacyProgrammatic

• MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards

  4 years ago News

  

  MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety.  MGID’s contextual intelligence solution allows advertisers to deliver ads [...]

  AdvertiserAwardsDigital

• VeraViews Delivers First Third-Party Developed Ad-Support Plugin for the Brightcove Web Player

  4 years ago News

  

  Verasity, an ad tech company built on the principles of open ledger technology, announced today (11th August) that the VeraViews ad tech stack has delivered the first third-party developed ad-support plugin for the Brightcove Web Player. Brightcove Inc., the trusted leader [...]

  Ad FraudAd Tech

• Hyperoptic Appoints Croud to Scale Brand Presence

  4 years ago News

  

  UK-based broadband provider, Hyperoptic, has appointed Croud, the award-winning global digital marketing agency, to scale brand presence. Hyperoptic specialise in hyperfast broadband and are uniquely positioned due to their symmetrical offering of upload and download speed (on plans over 150Mbs). Their [...]

  AgencyAppointmentBrandingDigital Marketing

• App 'Spoofing' Could Cost Advertisers $135M (£111.7m) in 2022 - Pixalate

  4 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released its July 2022 Connected TV (CTV) Ad Fraud Series update to reveal the 30 most-"spoofed" Roku and Amazon Fire TV apps — [...]

  AppsCTVFraudMobile

• impact.com Announces Appointment of Ning Wang to Board of Directors

  4 years ago News

  

  impact.com, the leading partnership management platform, announced today (August 9th, 2022) the appointment of Ning Wang, a seasoned executive with more than 20 years’ experience leading fast growing technology companies, to its board of directors. Wang is the CEO of [...]

  AppointmentAutomationPartnership