ExchangeWire PressBox
Articles by ExchangeWire
Good-Loop Raises Almost £4M For Good Causes By Getting People To Watch Ads
Almost 18,000 children from some of the most remote places on the planet vaccinated against measles, 638 families struggling with the rise in living costs fed and thirteen-and-a-half tonnes of rubbish removed from rivers. That’s just some of the impact [...]
Mobile Advertisers Have Their Say On Privacy-First Marketing - New Tenjin Report
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, today (6th June 2022) release the full report of their revelatory research findings about [...]
Pixalate Releases New CTV Ad Supply Chain Trends Report
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has today (3rd June) released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of [...]
Cheetah Digital Transforms Relationship Marketing for Sports Clubs
Cheetah Digital, a cross-channel customer engagement solution has revealed sports clubs are now leveraging innovative zero-party data strategies to connect with fans in new and innovative ways. Cheetah Digital’s recent report for sports teams and associations reveals 55% of fans will [...]
Xandr & Lucidity Provide New Advanced Path Optimisation for Samsung Electronics Benelux B.V.
Samsung Electronics Benelux B.V., in partnership with Xandr and Lucidity, today (1st June 2022) announced the results of a pilot campaign initiative, Samsung Private Marketplace, a new advanced Supply Path Optimisation (SPO) strategy for programmatic advertising. To deliver the campaign, Samsung [...]
Havas Media Group Partners with Lumen Research to Measure & Optimise Attention at Global Scale
Havas Media Group announced today (1st June 2022) a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy, and optimise attention. This offering, the first of its kind to be integrated on a global scale, [...]
Broadsign Expands Programmatic DOOH Portfolio in the US & Australia
Out-of-home (OOH) ad tech leader Broadsign today (1st June 2022) announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty [...]
MINT & IULM Insiem Nella Creazione del Master In Digital Media Advertising
Dalla collaborazione tra Università IULM e MINT, nasce il nuovo master executive in digital media advertising, in partenza questo autunno nella prestigiosa nuova sede dell’Università IULM di Roma, finalizzato a formare figure professionali sempre più ricercate sul mercato del lavoro [...]
Hello Media Selects Hivestack as it’s Supply Side Platform (SSP)
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centres. Through this new partnership, Hello Media will [...]
MINT & IULM Together in the Creation of a New Master in Digital Media Advertising
From the collaboration between IULM University and MINT, the new executive master in digital media advertising is born. Starting next fall in the prestigious new headquarter in Rome, aimed at training professionals increasingly sought after in the labour market, able [...]
Popular Tradertalks
Latest Posts
-
The Creative Optimisation Gap: Why Better Creative Still Isn't Translating Into Better Performance -
Digest: Publicis and The Trade Desk End Dispute; Visa Enables ChatGPT Agent Payments -
The Stack: Media Market Moves -
Cannes 2026: What Will The Hot Topics Be? -
Digest: Netflix Brings Upfronts to the UK; Meta Ordered to Open WhatsApp to AI Rivals
Follow ExchangeWire