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IBM Reaches & Retargets Segment of 1.4 Million B2B Safari Users With ID5 & MediaMath
ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today (August 9th, 2022) announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari and benefit from more competitive CPMs while honouring the users’ [...]
Hivestack Partners with PHD Media for Programmatic Digital Out-Of-Home (DOOH) in South Africa
Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has today (August 9th, 2022) announced a partnership with PHD Media, a world-renowned media and marketing communications agency. This partnership enables PHD to capitalise on the unparalleled benefits [...]
Reach Adopts LiveRamp’s Authenticated Traffic Solution to Power People-Based Advertising
Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS). ATS enables the world’s top marketers to buy authenticated [...]
The Digital Voice Ad Tech PR Agency Grows Team By Eight
Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and [...]
JCDecaux UK Appoints Laurence Saleh to Lead PrDOOH Solutions
JCDecaux UK, has recruited Laurence Saleh to the role of programmatic sales lead to support the company’s growing programmatic business in the UK. “I am delighted to welcome Laurence to the JCDecaux UK team at what is an important time in [...]
Fifty Appoints New CFO Sarah Rose
Fifty has recently announced the appointment of Sarah Rose to the position of CFO, marking another important step for the business as it continues to scale and further expand its global presence. Taking effect in July, Rose will play an [...]
Equifax Appoints Croud as UK Agency Partner to Steer Renewed Digital Transformation Initiative
Equifax, the global consumer credit reporting agency, has appointed Croud, the award-winning global digital marketing agency, as its UK digital marketing agency, to help propel Equifax’s new digital transformation efforts. This will include the promotion of Equifax’s credit report & [...]
multilocal Continues Hiring Spree as its Steep Growth Trajectory Continues
multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as director, ad operations. He brings 15 years’ digital marketing [...]
Blis Announces New Partnership with Experian Across Seven Markets
Blis, the audience-first platform that doesn't rely on personal data, today (August 2nd, 2022) announced a new partnership with Experian to integrate socio-demographic data into Blis Audience Explorer across the UK, US, Italy, Spain, Netherlands, Australia, and New Zealand. Experian [...]
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