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IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that [...]
IAS Signal is Enhanced to Include Total Visibility Dashboard
Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]
Anzu Partners With Microsoft to Use the Power of Microsoft Azure to Enhance its Commitment to Clients
Anzu.io, one of the most advanced in-game advertising platforms, today (25th May, 2022) announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game [...]
Teads’ Strategic Partnership with Singapore Media Exchange (SMX) in Singapore
Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]
AlgoriX Maintains High Standards with GeoEdge Partnership
Delivering its promise to set the bar high when it comes to video ad quality standards, global media and technology company AlgoriX partnered with cybersecurity company GeoEdge to help ensure that its marketplace remained clean and fraud-free, ultimately protecting its [...]
Teads Announces Hire of Natalie Bastian as Global Chief Marketing Officer
Teads, the global media platform, announces the appointment of Natalie Bastian to chief marketing officer, to lead the company’s worldwide marketing team and strengthen its position as a global technology business. Based in Teads’ New York office, Bastian will be [...]
Merkle Hires Ex-Accenture MD Robert Bushey as EMEA Chief Sales Officer
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today (24th May 2022) announces the appointment of Robert Bushey as EMEA chief sales officer. Bushey’s arrival comes as clients are increasingly looking to transform to continuously meet ever changing customer [...]
InfoSum & Adform Announce Global Partnership
InfoSum, the world’s leading data collaboration platform, and Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, today announced their global partnership. An evolving data and technology landscape is creating ongoing challenges for advertisers, media owners, [...]
Smart & Global Data Resources Bring Next-Gen Privacy-Safe Targeting to the Nordics
Smart Adserver ("Smart"), the leading independent ad tech platform, and Global Data Resources ("GDR"), a global leader in ethically sourced audience data, today (24th May) announced a new partnership to bring next- generation privacy-safe targeting to the Nordics (Denmark, Finland, [...]
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