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New Research Released by Azerion Finds Consumers Want Brands to be Light Hearted This Christmas
New research released from Azerion, the digital entertainment and media platform, reveals consumers are looking for brands to be more light-hearted with their Christmas message this year. Against a backdrop of a looming recession and after years of sentimental Christmas ads [...]
IAS & Mediaocean’s Prisma Expand Partnership to Automate End-to-End Campaign Creation
Integral Ad Science, a global leader in digital media quality, today (August 1st, 2022) announced the expansion of its integration with Mediaocean, providing marketers with a simplified campaign creation and month-end reconciliation process. Agency and brand media buyers using IAS’s Signal [...]
Talon Outdoor Continues Global Expansion as it Promotes Josko Grljevic from CTO to Group COO
Today (August 1st, 2022), Talon Outdoor, a leading, independently-owned global out-of-home (OOH) media agency, has promoted Josko Grljevic to the role of group chief operations officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as [...]
Digital Agency Croud Furthers Global Expansion as it Wins First MENA Client Ooredoo Group
Croud, the award-winning global digital marketing agency, announces that it was appointed by Ooredoo Group - one of the world’s largest telecommunications companies - as its lead digital agency. This appointment will see Croud bringing performance marketing excellence and digital transformation [...]
Adverty & Drive Ahead! Developer Dodreams Announce Exclusive In-Game Ad Partnership
Adverty AB today (July 28th, 2022) unveils an exclusive global partnership with the leading games developer as it launches seamless In-Play™ ads inside Dodreams’ hugely popular Drive Ahead! game - enabling advertisers to grasp immersive advertising opportunities within the top-tier [...]
IAS & Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile [...]
Adform & PwC Study Shows Marketers can Achieve Value Today with First-Party IDs
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party [...]
ShowHeroes Group Announces Landmark UK Partnership with Skyrise
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies, and media owners to make more informed media choices by providing [...]
MGID & G/O Media Announce Exclusive Multi-Year Partnership
MGID, a global advertising platform, has today (July 27th, 2022) announced an exclusive multi-year agreement with premium digital publishing powerhouse G/O Media. The partnership will see considerable value-creation, leveraging MGID’s multi-format premium demand, brand-safety solutions, and award-winning technology. This landmark deal [...]
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