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AdPlayer.Pro Outstream Video Ads Solutions Provider to Strengthen YouTube Integration
AdPlayer.Pro, an international provider of outstream video advertising solutions, has introduced new video ad server functionality, focusing on the wider integration of YouTube creatives into publishers’ inventory. According to the company's official announcement, the newly-released features enhance publishers’ ability to connect [...]
El Proveedor de Soluciones de Publicidad en Vídeo Outstream AdPlayer.Pro Fortalece la Integración de YouTube
AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha introducido una nueva funcionalidad de servidor de publicidad en vídeo, enfocándose en una integración más amplia de las creatividades de YouTube en el inventario de los editores. Según el [...]
Australian Consumers are Discerning of Inappropriate Ads on Social Media Environments - IAS Study Reveals
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its 2022 Social Ads and Consumer Perception – Australia Edition study. The report, based on a survey of over 500 Australian consumers, provides an overview of [...]
Adomik Presented the 2021 Annual Results in the French Programmatic Market at IAB France's Programmatic Barometer Webinar
IAB France hosted its third Programmatic Barometer webinar/in-person event, presented by Jean-François Bernard, CPO of Adomik, Philippe Framezelle, managing director of Adverline, and Arthur Millet, general director of IAB France. This market study includes data from + 500 publisher sites and [...]
Fifty Technology Achieves IAB Gold Standard 2.0 Certification
Fifty Technology has achieved IAB’s Gold Standard 2.0 Certification. Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help brands understand their customers and power digital advertising to best engage [...]
Adverty Releases Unity SDK 4.0 for the Ultimate In-Game Advertising Experience
Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising. The leading in-game platform for advertisers, agencies, [...]
LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement
LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]
Fifty Appoints Simon Eaton as Managing Director
Simon Eaton has been appointed managing director at Fifty Technology after serving as the company’s UK commercial director since 2020. Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help [...]
Clear Channel Europe & Broadsign Scale UK Partnership to Bolster Clear Channel LaunchPAD Programmatic Offering
Clear Channel Europe and Broadsign today announced an extended partnership to enable media buyers to tap into Clear Channel’s 3000+ digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s premium UK out-of-home (OOH) inventory is now available via more than [...]
Contextual Advertising Expert Seedtag Opens Dubai Office
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its new office in Dubai, United Arab Emirates. By opening its first office in the Middle East, and its tenth office worldwide, Seedtag continues moving forward [...]
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