Video

• TraderTalkTV Live: Marketplace Quality in Programmatic Advertising

  10 years ago Trader Talk

  

  In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and the future of online marketplace quality in programmatic advertising". The panel is moderated by Ciaran O'Kane, ExchangeWire CEO, the panelists [...]

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• Andrew Buckman, MD EMEA, OpenX Discusses Marketplace Quality - And Why It Matters In Programmatic

  10 years ago Trader Talk

  

  In this week’s TraderTalkTV, Andrew Buckman, MD EMEA, OpenX discusses marketplace quality. In this episode, Buckman explains: - How OpenX stay one step ahead of the fraudsters by mixing human expertise and technology - The circular nature of improving marketplace quality; improving traffic [...]

• Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management

  10 years ago Trader Talk

  

  In this week's TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering. XAPI looks to work with regional and global ad server solution providers to help them with holistic yield management, giving publishers access to [...]

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• Bob Walczak Discusses BidSwitch, And How It Connects Programmatic Supply And Demand

  10 years ago Trader Talk

  

  As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number of disparate supply and demand sources. In this week's TraderTalkTV episode Bob Walczak, GM of [...]

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• Mikko Kotila Discuss the Ad Fraud Ecosystem & What the Industry Can Do to Address the Problem

  10 years ago Trader Talk

  

  In this week's TraderTalkTV, Mikko Kotila - author of the recent WFA report on best practices for brands buying in programmatic - discusses in detail how ad fraud works in the digital ad ecosystem. In a lengthy episode, Kotila covers a [...]

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• Adform's Andreas Dooley Gives a Deep Dive on Programmatic Branding – and Why It's Real

  10 years ago Trader Talk

  

  In this edition of TraderTalk TV, Andreas Dooley, Adform, commercial director, discusses contemporary brand advertising techniques using programmatic technologies. This involves programmatic technologies to escort a customer through a purchase-cycle including: raising brand awareness with high-impact ad formats; prospecting using 'lookalike' [...]

• The Disparity Between Desktop & Mobile DMPs

  10 years ago Trader Talk

  

  In this edition of TraderTalk TV, Gavin Sitrrat, StrikeAd, COO, explains how the emergence of data management platform (DMPs) is adds to the complexity of using cookies to address audiences on mobile devices. Over the last 12-24 months DMPs have become [...]

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• ‪TraderTalkTV: Managing Walled Gardens In Programmatic‬

  10 years ago Trader Talk

  

  Wayne Blodwell, iProspect, head of programmatic, talks to Ciaran O'Kane, ExchangeWire, CEO, on the rise of walled gardens, and the potential threat they pose to the agency landscape. The digital advertising landscape has seen the rise of 'walled gardens' rich [...]

  AgencyTraderTalk TV

• Progressing the ATD Model – What Does the Future Hold?

  10 years ago Trader Talk

  

  How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic media-buying [...]

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• Breakdown Of A DMP And What It Means For Advertisers

  10 years ago Trader Talk

  

  This edition of TraderTalkTV comes from Paris. We talk to Mathieu Roche, Managing Director, France & UK Weborama, about how the company's clients are using Data Management Platforms and the value of this tech in the management and execution [...]