Video
Bob Walczak Discusses BidSwitch, And How It Connects Programmatic Supply And Demand
As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing integrations and connecting a growing number of disparate supply and demand sources. In this week's TraderTalkTV episode Bob Walczak, GM of [...]
Mikko Kotila Discuss the Ad Fraud Ecosystem & What the Industry Can Do to Address the Problem
In this week's TraderTalkTV, Mikko Kotila - author of the recent WFA report on best practices for brands buying in programmatic - discusses in detail how ad fraud works in the digital ad ecosystem. In a lengthy episode, Kotila covers a [...]
Adform's Andreas Dooley Gives a Deep Dive on Programmatic Branding – and Why It's Real
In this edition of TraderTalk TV, Andreas Dooley, Adform, commercial director, discusses contemporary brand advertising techniques using programmatic technologies. This involves programmatic technologies to escort a customer through a purchase-cycle including: raising brand awareness with high-impact ad formats; prospecting using 'lookalike' [...]
The Disparity Between Desktop & Mobile DMPs
In this edition of TraderTalk TV, Gavin Sitrrat, StrikeAd, COO, explains how the emergence of data management platform (DMPs) is adds to the complexity of using cookies to address audiences on mobile devices. Over the last 12-24 months DMPs have become [...]
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TraderTalkTV: Managing Walled Gardens In Programmatic
Wayne Blodwell, iProspect, head of programmatic, talks to Ciaran O'Kane, ExchangeWire, CEO, on the rise of walled gardens, and the potential threat they pose to the agency landscape. The digital advertising landscape has seen the rise of 'walled gardens' rich [...]
Progressing the ATD Model – What Does the Future Hold?
How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al. have declared war on their earlier business models, and increasing numbers of client-side marketers are contemplating taking their programmatic media-buying [...]
Breakdown Of A DMP And What It Means For Advertisers
This edition of TraderTalkTV comes from Paris. We talk to Mathieu Roche, Managing Director, France & UK Weborama, about how the company's clients are using Data Management Platforms and the value of this tech in the management and execution [...]
How Publishers Can Execute Sell-Side Optimisation Strategies
TraderTalkTV comes from Paris this week. We speak to Adomik's Jean-Francois Bernard about the company's sell-side solution that helps publishers manage different inventory types via programmatic. Adomik is looking to build optmisation tools for publishers, enabling them increase [...]
#TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015
In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out their predictions for 2015. We look at a number of subjects during this discussion. Some of the key take-aways include: - Closed [...]
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency trading desk strategy. Fraud. Viewability. The move to compete with Google in ad tech - and the rationale behind the [...]
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