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OpenX CEO Tim Cadogan Discusses Publisher Yield Management Strategy
In this week's TraderTalkTV episode we feature a conversation with Tim Cadogan, OpenX CEO, that took place at the recent ATS New York event. In an extensive fireside chat with ExchangeWire CEO, Ciaran O'Kane, Cadogan covers a wide variety of areas [...]
Programmatic TV Uncovered: IPONWEB's Brian Golbere Explains Specifics of the Dish SSP
Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and Channel 4 around their strategies to sell TV inventory programmatically. But how does it work? And what are the challenges of [...]
Leveraging Tech & Data: How Auto Trader Made the Transformation From Print to Digital
Auto Trader was founded in 1977, the magazine was published weekly in a number of regional editions. Circulation peaked at 368,000 in January 2000, dropping to an average of 87,000 copies a week in 2012, and down to 27,000 in [...]
Is Programmatic Buying Just a Tactical Function? The Agency View.
There continues to be a lot of talk around the agency's role in programmatic buying. Some DR-focused brands are in-housing the function to sit alongside its search buying. Even big FMCGs are taking a more hands-on approach with programmatic – [...]
Jourdain Casale Explains How Header Bidding Works & the Value For Publishers
In this episode of TraderTalkTV, Jourdain Casale, senior director, solutions at Index Exchange, explains how header bidding works and the value of this tech for publishers. Is it about yield? Is it about opening up all inventory classes to outlier demand? Header [...]
Can Ad Tech Really Be an SaaS Model? And the Future of the Industry
In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, [...]
How Ad Blocking Changes the Dynamic of Media Trading: What Can the Industry Do Next?
In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015. In a spirited debate between a number of key players in the ongoing ad blocker drama, the panel discussed issues from the impact on the [...]
Index Exchange Talk Header Bidding & Increasing Yield for Publishers
In this special edition of TraderTalkTV from dmexco, the world's largest ad tech exhibition, we talk to James Prudhomme, Managing Director EMEA, about some sell-side trends - and the origins of Index Exchange. Prudhome is a veteran of the programmatic space, [...]
StickyADS Discusses the European Video Programmatic Market
From the bustling floor of dmexco 2015, TraderTalk TV speaks to StickyADS CEO and co-founder Hervé Brunet and ExchangeWire CEO Ciaran O'Kane, about the company's tech, the state of the European programmatic video market and publisher strategy. Brunet explains StickyADS' sell-side [...]
What Do Marketers Really Think About Programmatic?
In an excellent panel session at this year's ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying. The panel, moderated by ExchangeWire's Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the [...]
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