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La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director
Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [...]
Taptap Digital’s Location Intelligence Lands in Italy with a New Sales Director on the Ground
Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch, and measure omnichannel campaigns that leverage [...]
Hivestack Partners with China's Leading Offline Advertising Solution Provider, Focus Media
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into [...]
Azerion Acquires Radionomy & Enters Audio Advertising Market
Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement [...]
ShowHeroes Group Partners with Scope3 to Launch Carbon-Neutral Ad Campaigns
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces a game-changing partnership with Scope3, the source of truth for digital supply chain emissions data, aimed at helping to decarbonise the digital ad ecosystem. Scope3 [...]
DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections & Contextual Alignment
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions [...]
Tappx Celebrates 9th Birthday & Launches Techsoulogy
Tappx, a leading global ad tech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps, and video gaming across mobile, desktop, and [...]
Wpromote Selects Unruly as a Preferred SSP
Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV (“CTV”) and video, as a preferred supply partner. With deep and long-term expertise in curating, activating, and measuring video advertising, Unruly [...]
IAS Reveal In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements
Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalises the shopper journey. The study aimed to understand how media quality influences return on [...]
CTV Ad Tech Company LightBox TV Raises £1M in Latest Seed Funding Round
LightBox TV, the ad tech company that’s solving fragmentation within the CTV sector, has today (November 22nd, 2022) announced it has secured £1 million in a joint funding round led by UK-based FirstPartyCapital and US-based AperiamVentures. Founded in London at the [...]
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