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Bouygues Telecom, Realytics, and Smart Create TVMOTIK for Targeted TV Advertising
Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]
smartclip Launches New Audience-Based Ad Solution for Privacy-Safe and ID-Free Targeting
smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]
Cavai Announces Launch of Conversational Video to Maximise Engagement and Impact
Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement. Steffen Svartberg, founder and [...]
AdvertisingArtificial IntelligenceConversationalDigital Marketing
Ogury Appoints Industry Veteran Geoffroy Martin as Chief Operating Officer
Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as chief operating officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of [...]
Ogury Nomina Geoffroy Martin, Esperto di Lunga Data Nel Settore, Come Direttore Operativo
Ogury, tra i leader mondiali nel mobile brand advertising fondato sulla tutela della privacy, annuncia la nomina di Geoffroy Martin come direttore operativo. Con questo ruolo, Martin guiderà la continua direzione di sviluppo globale dell'azienda e si occuperà della supervisione di [...]
Ogury Nomme Geoffroy Martin au Poste de Chief Operating Officer
Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, annonce la nomination de Geoffroy Martin au poste de chief operating officer. Il dirigera la croissance de l'entreprise au niveau mondial et supervisera le développement [...]
Ogury Nombra a uno de los Referentes del Sector, Geoffroy Martin, Como Chief Operating Officer
Ogury, uno de los líderes tecnológicos mundiales en mobile advertising que actúa como soporte premium para los anunciantes, anunció hoy el nombramiento de Geoffroy Martin como chief operating officer. En su rol, Martin liderará la expansión mundial de la empresa y [...]
AdColony Launches Asia’s First Gaming Masterclass For APAC Marketers
AdColony, a Digital Turbine company, has launched Game Academy, a free online skills masterclass and qualification focused on marketing solutions in gaming. Game Academy is an interactive learning platform that gives marketers valuable knowledge and professional competencies around gaming advertising. The first season [...]
White Bullet’s Integration with Silverbullet’s Context Outcomes Engine Now Live
The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine - a division of Silverbullet - is now live. The cutting-edge solution is now ready to prevent ads being served on pirate websites and apps. Currently, [...]
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