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Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”
A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]
'Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up's Lockdown Diary
Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel Coronavirus has taught his mobile ad start up and the industry at large over the past few months. Netflix CEO Reed [...]
FreeWheel Study Finds 75% of UK Consumers Think Brands Should Address COVID-19 in Ads
A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns. The survey, conducted with independent market research provider [...]
Affinio Announces Strategic AI Partnership with Snowflake
Affinio, an augmented analytics company with the mission to democratise data science across all enterprises, has today [4 May 2020] announced a strategic partnership with cloud data platform Snowflake to provide AI-powered insights to joint customers on the Snowflake Data [...]
Unruly Research Reveals Emotional Response to Coronavirus Ad Campaigns
Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study found that ITV’s “Apart. But Never Alone” is the most moving Coronavirus campaign in the UK (so far), attracting the [...]
OnAudience Implements Personality Segments
89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the scope for segment definition and adds a new attribute: a person’s personality. Correctly discovered user’s personality gives deep insights into [...]
Record 2019 UK Adspend Forecast to Fall 16.7% (£4.23bn) to £21.13bn in 2020
The latest Advertising Association/WARC Expenditure Report, released today [20 April 2020] shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start in Q1, the downgrading of [...]
IAS and Amino Payments Partner to Bridge Programmatic Transparency Gap
Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial [...]
Ogury Launches Interactive Ad Format Video Chooser
Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most [...]
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