Weekly Roundup: Europe

• Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation [...]

  Ad BlockingattributionDOOHMonetisationTVVideo

• Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast's addressable TV services verified by PwC; Infosum partners [...]

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• Rubicon Project & Telaria Merge; Adsquare Launches OOH Platform

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Rubicon Project and Telaria merge; Adverity partners with SAP; Adsquare launches OOH platform; Jellyfish acquires Social Life; Smart [...]

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• DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]

  AnalyticsAudienceEMEAIdentityMeasurementTV

• InfoSum Launches First-Party Data Platform; Smart Expands to UK Market

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital [...]

  Ad ServerAnalyticsDataDOOHMonetisationOOHPublisherTargeting

• The Programmatic Advisory Acquires Forge Group; Infectious Media Launches In-Housing Consultancy

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory acquires Forge Group; Infectious Media launches in-housing consultancy; Criteo partners with Pixalate; FreeWheel Council for [...]

  Ad FraudAgencyBrand SafetyConsultancyVideo

• Taboola and Outbrain Merge; Ad Alliance Partners with 1plusX

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taboola and Outbrain merge; Ad Alliance Partners with 1plusX; Playground XYZ proves attention time drives better brand outcomes [...]

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• IAB Tech Lab Releases Proposal for Consumer Privacy Solution; Teads Unveils Teads for Publishers

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab releases proposal for consumer pivacy solution; Teads unveils Teads for Publishers; DoubleVerify launches Semantic Science [...]

  Ad TechBrand SafetyContextDSPPublisher

• IAB Europe Releases TCF v2.0: Google Set to Adopt Framework

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases TCF v2.0: Google set to adopt updated framework; PubMatic Q2 report signals growing focus on [...]

  Ad FraudEMEAGamingMobileTransparency

• MediaMonks Merges with IMA; Bauer Instream Relaunches

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; [...]

  AudioContentEMEA