editorial
Articles by ExchangeWire
Artificial Intelligence & the Impact of the Exponential Growth of Technology on Digital Advertising
Gareth Davies, co-founder & CEO, Adbrain (pictured) speaks exclusively to ExchangeWire about how the technical revolution which is reinventing the way people behave, companies innovate, economies operate, and governments regulate, faster than many of us can comprehend. The exponential growth of [...]
Mobile Video for the Brand Marketer
By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables). This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s 'Summer of Mobile' brand event [...]
Ad BlockingAdvertiserAgencyattributionDisplayMobileTargetingVideo
Understanding the Complexities of the Programmatic Advertising Value-Chain
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social, and display marketing. Council delegates are all senior executives who appreciate that the industry won’t mature without cohesion enabling progress to [...]
attributionDisplayDSPExchangeMartechMedia SpendProgrammaticTradingViewability
Getting the Right Balance Between the Science & Art of Marketing
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs. Today's automated world sees media transactions happening in milliseconds across a variety of devices and [...]
attributionCross-ChannelDataDisplayIndustry InfrastructureIoTMartechPerformanceTargeting
Mobile Hijack, Why Apps Aren’t Safe From Fraudsters
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is that committing ad fraud is relatively easy (Mikki Kotila explained how in a recent episode [...]
When 100% isn't Perfect
Recent headlines have purported that ad viewability in the UK is now less than 50%. As human beings, we're programmed to strive towards achieving the best we can and many marketers will struggle to accept a performance metric of 50%. Especially when that 50% is measurable and trackable and, [...]
Why the 'Internet of Things' Shouldn’t Worry Marketers
The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, [...]
Cross-ChannelDataDigital MarketingDisplayDMPIoTMartechProgrammaticTargeting
Marketers Need the Freedom to Choose Technology That Best Meets Their Needs
There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted. Neil Nguyen: As the ad tech [...]
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