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Articles by ExchangeWire

• Leading Independent Platform Adform Recognised for the Strength of its Demand Side Platform

  4 years ago News

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, is honoured to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The industry-renowned trade publication asked its readers to recognise [...]

  Ad ServerAd TechAwards

• Blue Billywig Releases Brand New Video Player

  4 years ago News

  

  All-in-one Online Video Platform Blue Billywig announces the launch of its brand new, hypermodern video player. Being low-code, leaner, faster and greener were the main driving forces behind this update. The new player comes hot on the heels of the company [...]

  Ad TechProduct LaunchVideoViewability

• Alkimi Exchange Joins IAB Europe’s Transparency and Consent framework

  4 years ago News

  

  Alkimi Exchange has announced it has joined IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General [...]

  DataEUEuropePrivacyTransparency

• Hawk Partners with Hivestack to Expand Programmatic DOOH Offering

  4 years ago News

  

  Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital communication. The agreement enables it to strengthen its demand side platform [...]

  OOHPartnershipProgrammatic

• Taboola Signs Exclusive Multi-Year Deal with Time Out to Become New Global Recommendations Provider

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (December 13th, 2022) announced a new multi-year deal with Time Out, a global media and hospitality business that inspires and enables people to discover and experience the best [...]

  AudiencePersonalisationWebsite

• Amplified Intelligence Acquires AttentvAds

  4 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the acquisition of attention verification company, AttentvAds, for an undisclosed The technological capabilities of AttentvAds – which specialises in the tracking, analysis and verification of impression level data [...]

  AcquisitionAIAttentionMeasurement

• Adform Rolls Out Comscore Predictive Audiences Globally

  4 years ago News

  Adform, the leading global independent advertising platform,  announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [...]

  AIPartnershipPost-CookieTargeting

• Yahoo’s Cookieless Identity Solution, Yahoo ConnectID, Continues to Gain Strong Industry Support in APAC

  4 years ago News

  

  Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution [...]

  AddressabilityDMPIDPartnershipPrivacy

• IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors [...]

  BrandsMedia SpendResearchRetail Media

• VIOOH Announces Partnership with Leading French Media Owner in-Store Media

  4 years ago News

  

  VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, and in-Store Media, the leader in DOOH retail, announced their partnership in France. This new offering gives advertisers from all sectors the possibility of launching programmatic campaigns on 1,375 DOOH [...]

  DOOHIn-storeMediaPartnershipProgrammatic