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LoopMe Announces Global Hires Amid Continued Revenue Growth
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [...]
Research from JCDecaux UK Shows Majority of Programmatic DOOH Marketers Operate in Integrated Omnichannel Digital Teams
Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now" into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital out-of-home (prDOOH) marketers are [...]
Privacy-focused Advertising Platform ID Ward Rebrands to Anonymised
Today (2nd February, 2023), ID Ward announced the launch of their new brand: Anonymised. Since it launched in 2021, ID Ward’s mission has remained the same: to help publishers and advertisers monetise their audiences in a way that protects personal data. [...]
IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report
IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness - Sustainability in Digital Advertising’ Report. The survey received 256 respondents from across 29 European markets and [...]
BidMind Joins Interactive Advertising Bureau
BidMind, an omnichannel programmatic advertising platform, has joined the Interactive Advertising Bureau (IAB), the digital media and marketing trade association. “Our team has solid experience connecting the dots between various technologies to help brands reach their audiences. Joining the ranks of [...]
RTB House Increases Role with Prebid.org as Technology Member
RTB House, a company providing cutting-edge, ad-buying solutions which use proprietary deep learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner. Prebid.org is a group of over 150 publishers, ad exchanges, buyer and third-party developers [...]
Adform First Global DSP to Integrate with Scope3 to Reduce Carbon Emissions in Programmatic
Global Integrated Advertising Platform, Adform, announces strategic partnership with Scope3, the industry’s leading source of supply chain emissions data, representing a landmark step in empowering advertisers to reduce their carbon footprint. Public interest in the environmental impact of organisations is growing [...]
Amplified Intelligence Opens Office in Sydney
Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has opened a new office in Sydney, with Daniel Lyas, VP customer success, first on the ground. Headquartered in Adelaide, this is the company’s second commercial hub in Australia, and [...]
Artificial IntelligenceAttentionAustraliaMeasurementOmnichannel
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