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Articles by ExchangeWire

• OnAudience.com Develops Brand Taxonomy

  6 years ago News

  

  OnAudience.com has announced the release of brand taxonomy. It includes over 270 high-quality brand segments divided into categories, such as Automotive or Electronics. Using OnAudience.com brand taxonomy, marketers can choose the right segment and reach out to, for example, over [...]

  AIContext

• EMEA Travel Trends Around COVID-19

  6 years ago News

  

  In the latest of an analytical series, Sojern examines the impact of the ongoing outbreak of the Covid-19 coronavirus strain upon the global travel industry. With more than 345,767 confirmed cases and over 14,927 deaths from COVID-19 globally, we are undoubtedly [...]

  MarketerPerformanceTravel

• Silverbullet Group Supports Save The Children with Pro Bono Campaign

  6 years ago News

  

  Since the official announcement surrounding the coronavirus being confirmed as a pandemic by the World Health Organisation, the data-smart marketing experts Silverbullet Data Services Group support Save The Children during this moment of difficulty, to promote trusted information for those [...]

  Programmatic

• bet365 Backs White Bullet for Renewed Ad Protection Partnership

  6 years ago News

  

  White Bullet Solutions, the digital marketing transparency experts, today announced the continued ad protection partnership with leading online gaming brand bet365. In the face of increased advertising criteria, bet365 has restated its commitment to online safety and compliance with the renewal [...]

  Brand SafetyPublisher

• Dentsu Data Labs & Adverty Reveal Mobile Users Prefer Non-Intrusive In-Game Ads

  6 years ago News

  

  Display advertising placed in natural contexts within games are the favoured ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, a leading in-game ad platform for advertisers, agencies and developers. The recent [...]

  DisplayGaming

• Channel Factory Launches Office in Munich to Drive Growth in DACH Region

  6 years ago News

  

  Channel Factory, the world leader in YouTube brand suitability and ad performance on YouTube, today announced that Paco Panconcelli will be joining the EMEA team as Managing Director, DACH. Panconcelli has been tasked with introducing YouTube brand suitability to the [...]

  Brand SafetyDACHEMEAVideo

• PubNative Registers CMP in IAB Europe’s Transparency and Consent Framework

  6 years ago News

  

  PubNative, a leading mobile monetisation platform and programmatic ad exchange, is continuing its course of advocating for transparency in the advertising ecosystem by announcing the approval of its latest CMP to join IAB Europe’s Transparency and Consent framework. PubNative’s plans [...]

  MobileProgrammaticTransparency

• AnyMind Group Acquires POKKT Mobile Ads

  6 years ago News

  

  AnyMind Group, a company in the marketing technology, entertainment technology and HR technology spaces, has today announced the full acquisition of India-based mobile video advertising platform, POKKT Mobile Ads (POKKT). POKKT was founded in 2012 in India, and expanded into Southeast [...]

  APACM&AMobileVideo

• PubMatic Releases Audience Encore to Activate First-Party Data Programmatically

  6 years ago News

  

  Premium digital technology company PubMatic, today announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetise audience data. PubMatic is the first SSP to allow publishers to activate both data and inventory across major [...]

  DataProgrammatic

• Picnic Media Continues Rapid Expansion With Two Senior Hires

  6 years ago News

  

  Picnic Media, the user-first ad marketplace, moves into a new phase of expansion with the appointment of Manchester-based sales operation One Link Digital to bolster its presence outside London. One Link’s Peter Boler will lead Picnic's Regional Sales operations, while [...]

  Ad TechUK