Weekly Roundup: Europe

• Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report; Xaxis report: 
Custom KPIs [...]

  AdvertiserFraudMarketer

• Global Makes Strategic Acquisition, Bringing DAX to Canada; Poor Data Management Costing Millions, Research by SBDS

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Global Makes Strategic Acquisition, Bringing DAX to Canada; CMOs: Poor Data Management Costing Millions, Research by SBDS; Consumer Interest in [...]

  DataGamingIn-AppMobile

• UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter

  7 years ago News

  

  UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of Android Phones Tracked User Behaviour to Execute a Multimillion-Dollar Ad Fraud Scheme; AccuWeather Teams with [...]

  Ad FraudAdvertiser

• Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace

  7 years ago News

  

  Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products & Sales Team to Support Growth; eyeo Takes a Stand Against Circumvention Technologies with New Taskforce; Standard Media Index & Nielsen [...]

  Ad BlockingAudioProgrammaticPublisherTV

• IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

  7 years ago News

  

  IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance; mediasmart Partners with TripleLift for Further Native Advertising Capabilities; GroupM’s Candice Odhams to [...]

  EMEANativeNews

• IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases '2018 Best Global Brands' Report

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases '2018 Best Global Brands' Report; AdUX launches operations in [...]

  EMEA

• European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr; Facebook’s Clashes [...]

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• Brand Safety on Marketers' Minds; Sublime Skinz Expands in Europe

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership [...]

  Ad FraudBrand SafetyDataEMEAInventoryNativeProgrammaticRegulation

• New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media [...]

  Ad BlockingAd FraudAdvertisingAudioContentDisplayDOOHEMEAIn-AppInventoryMobileNativePublisherRegulationTransparency

• PreBid by OpenX; Adjust Expands to India

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; [...]

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