Weekly Roundup: Europe

UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More
7 years ago News

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: UK Consumers to Trigger Data Privacy Requests; Multi-Device Shoppers Spend More; and UK Consumers Believe AR Influences Purchasing. UK Consumers to Trigger Data Privacy [...]
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Viewability Record in UK; IAB Tech Lab Acquires DigiTrust
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Viewability Record in UK; IAB Tech Lab Acquires DigiTrust; MetaX Releases adChain Whitelist; USD$8m (£5.7m) Funding for Appodeal; and Fraudlogix & [...]
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Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus Victorious Again; Manifesto by the World Federation of Advertisers; Dataxu Announces New Programmatic TV Solution; Slow Growth of UK Marketing [...]
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Increase in Publisher Revenues; Sizmek & PubMatic Join Forces
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publisher Revenues Increased by 5.6% in 2017; PubMatic & Sizmek Join Forces for Supply Path Optimisation; Ligatus Partners with Le Monde; European [...]
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Launch of 'Branding to Store' Format; Yandex Launch New Payment Service
7 years ago News

RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: TabMo & adsquare Launch ‘Branding to Store’ Ad Format; Yandex.Checkout to Provide Online Stores with Instalment Payments; and Shop Direct & Pindrop [...]
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Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia [...]
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European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID Foundation Launched; Turner Combines Its Ad-Products into New T1 Ad Unit; Impact Radius Rebrands & Launches Martech Platform; Iotec Introduces [...]
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New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in [...]
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IAB Releases GDPR Framework; OpenX Removes Video Ad Format
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]
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Rapid Growth for Connected TV Advertising in Europe; BVDW Criticises CfBA
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV Advertising in Europe Will Grow; BVDW: Coalition for Better Ads Solution Ignores Needs of the European Market; New mobile ad formats for [...]
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