Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan

  14 years ago News

  

  Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video, IPTV, and newsletters. He talks about how aimatch helps publishers address channel conflict by providing a comprehensive view [...]

  Ad ServerAgencyAnalyticsattributionDisplayExchangePerformanceProgrammaticPublisherTargetingTrading

• Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan

  14 years ago News

  

  Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video, IPTV, and newsletters. He talks about how aimatch helps publishers address channel conflict by providing a comprehensive view [...]

  Ad FraudAd ServerAdvertiserAgencyAPACDataDigital MarketingDisplayExchangeFacebookInventoryMeasurementMedia SpendMobileMonetisationPerformanceProgrammaticPublisherSupply SideTargetingTrading DeskTV

• Panorama Du Marche De La Publicite Digitale En France: The Evolving French Display Eco-System

  14 years ago News

  

  ExchangeWire is partnering with Ratecard.fr to bring readers some high-level overview on the French market in 2012. The first of these specialist pieces is a general overview of the evolving French display marketplace. Below is a detailed eco-system [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAnalyticsattributionBrandingDataDisplayDMPDSPEMEAExchangeFacebookM&APerformanceProgrammaticSocial MediaTargetingTradingTrading DeskViewability

• Speakers Confirmed For ATS Sydney On Tuesday, March 13

  14 years ago News

  

  The Ad Trading Summit is coming to Sydney on March 13. The full-day event will be the first major Australian conference to focus on the emerging data-driven display eco-system. Details on ATS Sydney can be found here. [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAnalyticsattributionBrandingDataDisplayDMPDSPExchangeProgrammaticPublisherTargetingTradingTrading DeskVideoViewability

• Please, Not Another Prediction List: 5 Things In European Ad Tech That Will Be Hard To Miss In 2012

  14 years ago News

  

  It's probably the last thing you want to be seeing on your first week back: namely, another prediction list for 2012. But given that 99.5% of these lists have been overwhelmingly US-centric, it's useful to have some European perspective. [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAgencyAnalyticsattributionDACHDataDisplayDMPDSPEMEAExchangeFacebookNordicsProgrammaticPublisherTargetingTradingTrading DeskViewability

• Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia

  14 years ago News

  

  As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]

  AdvertiserAgencyDisplayDSPProgrammaticTradingTrading Desk

• Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia

  14 years ago News

  

  As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]

  Ad VerificationAPACAustraliaDataDigital MarketingDisplayDSPExchangeMedia SpendMobileProgrammaticPublisherSearchSocial MediaTargetingTrading Desk

• Audience Buying Series #5: Consumption of Mobile Devices in South East Asia

  14 years ago News

  

  Q1: What trends are we seeing in the SE Asian mobile market? The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending [...]

  APACAppleCreativeDataDigital MarketingDisplayExchangeMeasurementMedia SpendMobileProgrammaticPublisherSearchTargetingTechnology

• Episode 12 TraderTalk: Europe's Definitive End-Of-Year Review

  14 years ago News

  

  Season's greetings, listeners. Today TraderTalk looks at the 2011 year in full - with some perspective on possible trends in 2012. This edition covers everything from the rise of the trading desk in Europe to ad tech's growing [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAgencyAnalyticsattributionBrandingDACHDataDisplayDMPDSPEMEAExchangeFacebookM&ANordicsPerformanceProgrammaticPublisherSocial MediaTargetingTraderTalk TVTradingTrading DeskVideoViewability

• Hi-Media & Weborama To Merge Business Units In UK

  14 years ago News

  

  Hi-Media and Weborama announced this morning that they are merging their business units in the UK. Mathieu will now head the new operation for the UK market. Here he discusses the particulars of the deal and whether or [...]

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