Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• ExchangeWire Connect: Enabling New Business in the Lockdown Era

  5 years ago News

  

  Never waste a crisis to affect meaningful change, they say. It’s easier said than done when an entire industry is still trying to figure out how to conduct normal business in this new reality.  Zoom, Google Meet et al are a [...]

  Ad TechAdvertiserAgenciesBrandsMarketerMedia Spend

• Why The Vertical Ad Network Will Win The Decade

  6 years ago News

  

  The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the [...]

  Ad NetworkAd ServerDisplayProgrammaticVertical

• Seven Reasons To Attend ATS Stockholm

  6 years ago News

  

  We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]

  Ad TechAgencyATSIdentityIn-AppProgrammaticPublisherTV

• We Love PIE: 20 Predictions for 2020

  6 years ago News

  

  It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which [...]

  Ad TechPredictionsProgrammatic

• Likely Outcomes as We Move to A First-Party Ad Economy

  6 years ago News

  

  It’s easy to hold negative views about the state of the market right now. The third-party infrastructure that forms the basis of the digital marketing ecosystem is slowly being dismantled by regional privacy legislation and browser ITP initiatives. We are witnessing [...]

  DataIdentity

• 10 Wild Predictions for Europe's Big Ad Tech Week

  6 years ago News

  

  We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider [...]

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• In This Privacy-First Era, Ad Tech Needs to Evolve or Die

  6 years ago News

  

  The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic demand is being funnelled into Google Chrome - where cookie matching, frequency capping, retargeting and [...]

  ATS LondonDataDTCGamingIdentityOOHRetargetingTV

• Four Ad Tech Rosé Talking Points

  6 years ago News

  

  It’s the time of year again when the media herd heads to Cannes. Cannes has always been a weird event for ad tech. Never invited into the main tent by the event organisers for fear of backlash from the 'creative' [...]

  DOOHTV

• The Pivot Back to the Ad-Funded Model

  7 years ago News

  

  It seems like every day there is a media or tech company launching a streaming service. This week was Disney's turn. At its glitzy media launch event, Disney CEO Bob Iger and senior execs outlined the Disney+ dream. The company [...]

  AdvertisingAudioTV

• Ad Tech: Keep Calm & Carry On

  7 years ago News

  

  Sizmek's downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we truly have reached new heights of hyperbole when we get comparisons between the fall of a mid-sized ad-tech firm and [...]

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