Weekly Roundup: Europe

Fyber Partners with Tapjoy & AdColony; Digital's Share in OOH Rising
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]
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Weekly Focus: India E-Commerce Expected to Hit £32bn by 2020
7 years ago News

With China celebrating the lunar new year, we put the spotlight this week on India, where online consumer spending is projected to climb from USD$40bn (£28.5bn) to USD$100bn (£71.24bn) by 2020. This growth would be fuelled largely by e-commerce spending, [...]
Amazon E-Commerce
£4.5m for PowerLinks; Weve Launches Location Verification Service
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for [...]
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Weekly Focus: Alibaba Moves into Home Improvement with £625.91m
7 years ago News

Alibaba Group is back in the spotlight this week with its move into another retail sector in China – this time, in home improvement and furnishing. The e-commerce giant said it was forking out ¥5.54bn (£625.91m) to acquire a 15% [...]
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Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]
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JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and TAG align for brand safety and antifraud initiatives; German anti-trust probe; Ads.txt on OpenX exchange; UK is largest data market [...]
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AB Testing Feature by Convertize; Fashion Sells Better on Mobile
7 years ago News

RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Convertize launches Autopilot for AB testing; Mobile shopping yields better sales; and Apple Business Chat. Convertize Goes Autopilot Conversion rate optimisation specialists Convertize promise [...]
ecommerce Mobile
Shopping via Voice Assistants Encourages Increased Spending; Retail Worst Affected by Cloud Failure Incidents
7 years ago News

RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Shopping via voice assistants entices customers to spend 500% more; Retail could be worst affected by cloud failure incidents; and Good times for [...]
ecommerce News Voice assistant
UK Viewability Figures Rise; Adform Applies Ads.txt Filtering
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]
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Nielsen Takes YouTube Mobile Measurement to Europe; Taptica Raises £38.2m
7 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement for mobile YouYube app in Europe; Capital for Taptica; JICWEBS certification for Havas; AI for Contentsquare; and New SSP for [...]
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