Weekly Roundup: Asia Pacific
MCOT Selects Triton Digital for Monetisation of Digital Audio and Podcast Content; OpenX Increases Expansion into APAC
In this relaunched weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: MCOT selects Triton Digital for management and monetisation of its digital audio and podcast content; OpenX [...]
AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Broadcasters Looking to Build Centralised Briefing Portal; APAC Luxury Online Ad Spend Grows 25%, Though Print [...]
Ad TechAdvertisingAPACAustraliaChinaDigital MarketingMarketerMedia SpendOOHVideo
China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected; IAB SG [...]
Ad TechAdvertiserAdvertisingAgencyAPACArtificial IntelligenceCreativePersonalisationVideo
AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%; [...]
Ad TechAdvertiserAIAlibabaAPACAustraliaChinaDataMedia SpendProgrammaticRetargetingSingaporeTargeting
Singapore Publisher Merges Content Marketing Units to Create 'Sweet'; Japanese Agency Spins Up Creative Unit
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore Publisher Merges Content Marketing Units to Create 'Sweet'; Japanese Agency Spins Up Creative Unit; AU Investment [...]
Ad TechAdvertisingAgencyAPACAustraliaContentDigital MarketingJapanProgrammaticPublisherSingaporeSoutheast Asia
APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social [...]
Ad TechAdvertiserAgencyAIAnalyticsAPACDataMedia SpendTransparencyTV
APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content; FIFA World Cup to [...]
AdvertisingAnalyticsAPACAudienceDataMedia SpendMobilePersonalisation
Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend [...]
Ad TechAdvertiserAdvertisingAgencyAnalyticsAudienceAudioAustraliaChinaContentIndiaMedia SpendMobileOOHSingapore
Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will [...]
Ad TechAdvertiserAgencyAPACAustraliaDisplayMeasurementMedia SpendMobilePMPProgrammaticSingaporeSoutheast Asia
AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore; Majority of Australians Read [...]
Ad TechAdvertiserAgencyAPACAudienceAustraliaChinaDigital MarketingSingapore
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